I’ve said it before and I will say it again: start blogging NOW! One of the most beneficial and easiest forms of Marketing your Dental Practice is through the availability of a blog. Write once a week, twice a month, or every day – whatever you decide you can do and want to do. By blogging you are establishing yourself and your practice and a thought leader in your industry. In order to gain new patients and show that you are experienced in your area of service, start blogging immediately. Here’s why:
Patients Need Reassurance
Yes, that’s right—patients often need reassurance that you are who you are and know what you’re doing. The availability of a blog helps you to share important information with your patients no matter what time of the day it is. From general services to advanced questions, your blog should be your go-to place for sharing valuable information with your current patients and future patients. A blog is easily searchable through Google, and if you have an established blog with a host of topics and content available, the more patients will be able to find you when they search for a certain topic. You want Google to recognize you as a thought leader, and that is created through advanced content on your website and blog.
Establish Yourself as a Thought Leader
When it comes to your dental office and patients, you want to be known for being a thought leader in your industry. What happens when people know you have experience in specific areas? They go to you for all of their needs. The availability of an educational blog allows you to write about various topics that interest your patients, as well as blogs that answer some of the common questions you are asked at your office. Blogs can also be used to share important information about your practice, announce new services and even introduce a new member to your team. Don’t limit yourself when it comes to your practice. Reach different areas and get your patients in on educating themselves in regards to Dentistry, Dental Sleep Medicine and other services your office offers.
If this doesn’t get you motivated to start your practice’s blog, I don’t know what will! Get your name out there and start sharing educational information with your patients through an information-rich blog—what are you waiting for? Go!
And, if you have any questions about getting your blog up and running, or who can help you in maintaining a well thought out and up-to-date blog, contact me further—I know just who can help!