When it comes to writing, there isn’t really a limit to what you can write about or for whom. Write. Write. Write. It is as simple as that. And, if you don’t have the time to write, you can definitely hire a writer to manage your content and social media needs. With my busy schedule and the constant need for content creation, I have been working with a freelance writer for more than two years now—she’s great! Other than blogs, press releases and website content, let’s take a look at two areas you should dive into for writing and expertise:
Not only can you blog on your own website, but you can also guest blog for other sites, companies, doctors and organizations. What is the purpose for this? It’s simple; To showcase your expertise and display that you are a thought leader in your field. Talk to other dentists and even dental organizations. Most companies have websites and blogs, so get to talking! The more you interact with your colleagues and other professionals, the more they will know your expertise and the services you offer. Not to mention, you can create a working relationship for referrals.
Articles for Magazines
There are numerous magazines out there, whether they are print or online. In order to get the opportunity to write an article for one of the many magazines, you can both wait around and hope someone sees your blog posts, or you can take charge for yourself and contact the magazine directly. There are many magazines that would be more than happy to have you write an educational article for them or even share your insights through an interview. As a dentist, especially one with experience in craniofacial pain and dental sleep medicine, you hold a unique perspective on many topics. I have written articles about many dental procedures and topics, including craniofacial pain and dental sleep medicine, but I have also shared insight on marketing and increasing engagement with your patients. No matter what, there is something to write about and we want to increase awareness in all areas.
If you have any questions about how you can write and interact further, contact me today. I want to help you get your name out there, too!