Creating a blog for your practice can help to improve your lead generation ability because not only is it great for search engine optimization (SEO), but it will help to build trust with your patients. Every blog that you publish becomes its own webpage, which continues to help you build your online presence and grow your Internet footprint. While you may be aware of the impact a blog can be for your marketing, you need to figure out some topics to blog about, which can be the biggest roadblock for starting a blog.
Try educational and Patient-Centered Content
When creating your blog, try to stick to educational and patient-centered content. Once you create a following from this content, you can begin to throw in blogs about your practice. In order for your blog to generate results for your dental practice, it is important to have content that will attract the interest of your current patients and prospective patients. To do this you will need to provide patients with information they are looking for.
If you are trying to self-promote yourself, they won’t be as valuable to you or your practice from a marketing standpoint. Prospective patients are more interested in reading educational material, rather than advertisements. Show that you run a quality practice by helping patients with their questions about dental care –the more quality, educational blogs the better.
Blog Topic Brainstorming
As we stated above, it is important to write educational and patient-centered content for your blog. Depending on your office’s specialties, you can begin brainstorming. For example, a general dentistry practice might utilize these three blog topics:
- 3 Warning Signs of Impacted Wisdom Teeth
- The Ultimate Toothpaste Guide
- TMJ Problems and How You Can Prevent Them
These topics can also continue to expand into other blog topics –the ideas are limitless! If you have questions about blogging, contact Dr. Mayoor Patel for more information. As an expert in dental sleep medicine, Dr. Patel strives to improve his patients’ and other dentists’ understanding of important dental health care topics through his blogging, which can be attributed to a freelance writer, which is a helpful alternative for dentists who do not have time to actively blog.
Do you currently have a practice blog? If so, what types of blogs are you posting? Share your responses with us!