We have mentioned before that blogging can play an essential role in your online presence for your practice. Let’s take a closer look at why blogging is so important and what you can do to create blogs for your website. From idea generation to content creation, it is important to be prepared.
Why Blogging?
It’s simple. The goal of improving your web presence is to reach your patients and create yourself as a trustworthy source for important information. A large aspect of your web presence relies on the availability of a blog on your website. With the availability of a blog, you can actively share information, whether it is educational information or about your office. You can utilize your blog in any way you wish would be best for your patients, but remember to know your audience.
By blogging, you can keep an up-to-date dental website that will keep your patients coming back for more information. To further reach your patients, you can link your blog to your social media channels for a well-rounded web presence. Many people simply state that they don’t have enough time to blog, but there is always a way around that.
You are busy seeing patients and may not have time to actively blog, but that shouldn’t stop you. Delegate this task to one of your staff members, or you can hire an outside writer to actively write for you. By hiring a writer, he or she can brainstorm topic ideas, successfully implement those ideas, post to your blog and share on your social media channels. Try to blog twice a week for greater results.
What Do I Blog?
This is all up to you and your office. An easy solution is to think of frequently asked questions and go from there. By answering these questions in detail through a blog post, you continue to help your patients understand their health care and conditions. When thinking about blog topics, try to think of what your patients might ask you at their appointments. Here are some ideas to help you begin your blog:
- What is dental sleep medicine?
- What services does your practice offer?
- What is sleep apnea?
- If I snore, does that mean I have sleep apnea?
- What treatments are available?
The list is endless! Take note of questions your patients ask, and even your office staff. Remember, your blog should be available to help keep your patients “in the know” with important information — answer all questions.
For more information on blogging and your practice, contact Dr. Mayoor Patel for more information. Blogging not only helps improve your web presence, but it can also keep your patients coming back to your office for your “expert” advice.
