You might have heard it before –web presence is everything. Well, is it? Yes, web presence is vital to your practice. Whether you are in a general dentistry or dental sleep medicine practice, improving your web presence should be at the top of your “To Do” list.
Creating a website, social media pages and marketing are not just for retailers and businesses to sell goods. Increased web presence is for every business –even medical practices. To help you improve your practice and gain new patients, it is important to take a second look at your web presence plan. Let’s take a look at three ways you can improve the web presence for your dental practice.
Introduce Blogging
Blogging isn’t just for gossip columnists and sports enthusiasts. It is a way to provide educational information for your patients while maintaining yourself as a trustworthy and reliable source for valuable information in your particular specialty. You can incorporate your blog on your practice’s website or as a separate website.
However, including it on your website allows you to create another page of unique content to further improve your web presence. When blogging, incorporate information about your office, services offered and even answer questions your patients may commonly answer. Through this you can help your patients better understand their oral health and dental sleep medicine information that will help them to remain healthy.
Interact Through Social Media
Facebook, Twitter, Google+ and other social media channels are not just for casual interaction with your friends –they provide an optimal opportunity for you to interact with your patients on a whole new level. Whether you choose to utilize Facebook, Twitter, Google+ or other social media channel, it is important to maintain an up-to-date social network so that your patients can remain “in the know.” From office happenings to educational information, you can provide your patients with an array of information through your social media channels.
Include Content Creation
As a more generic field of web presence, it is important do a double take when it comes to the content you include on your website or even in your press releases. Every page of your website is indexed by Google and is searchable by your patients and future patients. By maintaining an up-to-date website with unique content, you are inviting your current and new patients to your website to learn more about your office and services offered. Make sure your content is unique and beneficial for your patients –that even includes your educational blog.
Contact Dr. Mayoor Patel to learn more about what you can do to improve your practice’s marketing efforts. With improved marketing, you can significantly increase your web presence.
