With an active social network, you can continue to reach your patients as well as other medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from various news sites, your social network stands as a vital source to share valuable information between you and your patients. Here is what you can do to improve your social media presence.
Post consistently
When do your patients go online? When do you or your staff go online? By understanding when people are using the internet, you can plan out your sharing and posting. That way you reach more people every time you post.
One thing to keep in mind is that most people will go on Facebook, Twitter and Instagram when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.
Pay attention to what you share
There is a lot of misinformation floating around the internet, so it is important that what you share is accurate, true and reliable. Ask yourself: Is the information you are posting relatable for your patients? Is it something they really want to know?
It is also key to think about questions that your patients frequently ask you and utilize information that answers those questions. When it comes to dental sleep medicine and craniofacial pain, you can help educate your patients by:
- Answering questions.
- Providing resources.
- Sharing images.
- Giving tips.
The purpose of social media is to educate your patients on your specific area of interest. From articles to your own educational blogs, these social channels are available for you to further reach your patients in any way possible so they know you are available and are listening.
Contact us to learn more about how you can continue to improve your reach and educate potential patients on dental sleep medicine and craniofacial pain.
