It’s a team you might have never thought was possible: the dentist and the writer. While these professions are on two separate ends of the spectrum, they actually make quite the duo. Think about marketing. In order to gain new patients and get your name out there you need a marketing plan—a good one at that. With help from a writer, you can create a successful marketing campaign that includes social media management, blogging, and many other options.
Whether you are beginning a general dentistry practice or a dental sleep medicine practice, start blogging! I understand that you are busy with seeing patients, but hiring a freelance writer can help eliminate the stress of needing to blog weekly. I currently use Sara Berg as my freelance writer—she has been writing for my office for two years now. Work with a writer you can trust and create topics that interest your office and patients. Start with the services you offer and then expand. Think about questions your patients frequently ask and start writing! Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field.
You might already have Facebook, Twitter, Google+ or Instagram, but are you using it to your advantage? In addition to your personal social media channels, create ones for your practice. By doing so, your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week. Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share. A partnership with a freelance writer eliminates the need for you to post every week. The writer will update the social media channels for you with blogs and other informative updates. Share important information with the writer as it comes up.
Market, Market, Market
Marketing is vital for a successful practice—how else will you reach current and new patients? Marketing covers all other areas for your practice. From website content creation to articles, newsletters and emails, a writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!
Even more important is your website. A website will allow your practice to be easily searchable on the Internet, so include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.
Become an expert in your field not only at your practice, but throughout the Internet as well. Working with a writer can help you reach your patients and other doctors, as well—it takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.