With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network to help reach more patients for sleep apnea care.
Post consistently. By understanding when people are utilizing the Internet, you can plan out your sharing and posting. For example, most people will go on Facebook, Twitter and Instagram when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.
Share important information. Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions. You can help educate your patients about dental sleep medicine by answering questions, providing resources, sharing images and giving tips.
Social media is the easiest way to educate your patients on your specific area of interest, including sleep apnea or craniofacial pain. Whether you share outside articles or write your own, these social channels are available for you to further reach your patients in any way possible. Let them know that you are available and listening.