In today’s technologically advanced society, simply owning and running your dental practice is not enough. While treating your patients is one of the most important parts of your practice, there is another area that is just as important: Content Marketing. Yes, you heard me right. So, what does content marketing have to do with dentistry? Everything! The use of content marketing not only helps get your practice’s name out there, but it also helps to educate your patients so that they can continue to take proper care of themselves outside of your office as well. Here’s what you can do with content marketing to help improve your presence:
Blog, Blog, Blog
By incorporating a blog on your website you are creating an extension of your site. Utilize your blog to share important information about your practice, dentistry, sleep apnea, craniofacial pain, tips, and other information you feel your patients need to know. The blog is there for you to use it as you wish. Whether it is once a month, once a week or twice a week—make sure you are blogging to establish yourself as a thought leader in your industry.
Jump on social media to interact with your patients. Not only can your patients “like” your office, but they can leave reviews, message you and ask questions. It also allows you to actively respond to your patients outside of office hours, as well as a platform to share all those blog posts you will be creating!
Reach Out to Patients
Reaching out to your patients is simple. Whether you create a monthly newsletter or send out weekly emails with updates, it is important to reach out to your patients to keep the lines of communication open. You want to make sure your patients know they can contact you with questions or concerns and you will be open to speaking with them.
From pamphlets to handouts, keeping your patients educated is important in your office, too. To keep them educated, you can put together pamphlets or one page handouts that touch base on important information that you feel they should know. You might also consider a frequently asked questions sheet that covers areas many patients are always interested in.
No matter what route you take, it is important to make the most out of content marketing for not only reaching your patients, but in creating a presence for your practice. Contact me if you have any questions!