I’ve mentioned it previously, but it is time to revisit the partnership between a dentist and a content writer. With such a vast understanding of everything, a writer can significantly improve your practice’s marketing efforts and all without breaking your budget. A writer is a multifaceted job, which means he or she can help out in a variety of areas. From in-office educational materials to repeat blog posts and social media management, a content writer is your go-to person for all of your marketing needs. Let’s take a look at some of the services a content writer/creator can provide you and your office:
An Educational Blog
From day one in the dental field to a more advanced position within dental sleep medicine and craniofacial pain, you will be busy seeing patients. So where do you find time to blog? You don’t have to! When you create a working partnership with a content writer you are taking that extra work off of your plate. I have been working with my writer, Sara Berg, for more than 3 years now and it takes a lot of work off of my plate when it comes to my marketing and website. Plus, if I need a new topic or something new written, she’s right there ready to help—it’s such a relief.
Make sure you work with a write you can trust and create topics that interest your office and patients. Start with the services you offer and then branch out and expand on those topics—there are endless opportunities to write about. Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field. And, if you need a writer you can trust, I highly recommend Sara—I can share her writing skills to help out!
An Active Social Network
It’s one thing to have a personal Facebook, Twitter, Google+, or Instagram, but what about for your practice? And, if you already have one for your practice, are you utilizing it to your best ability? When you have a profile for your practice on each social channel you can let your content writer take the reigns. A writer will help share important articles, updates on your practice, photos, and blog posts so your patients are constantly in-the-know with important information. If you want to, you can even have your content writer respond to patients as needed—that saves even more time. But remember to always share important information with the writer as it comes up, so they can always be up-to-date with your office since they are not in it.
An Effective Marketing Strategy
From website content creation to newsletters, blogs and emails, a content writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!
However, what is even more important for your marketing strategy is your website. The availability of a website will allow your practice to be searchable on the Internet. Remember to include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.
Well, what are you waiting for? Get out there and hire a writer to help you tackle your marketing strategy—I’ll even share my writer’s information for you. A working partnership with a content writer will help you to reach your patients and other doctors while taking the stress off of you and allowing you to have creative, up-to-date content for instant and easy access for your patients.
For further information on marketing services, please contact Sara Berg at SaraAnneBerg@gmail.com or (630) 272-0423 and tell her Dr. Patel sent you!