Establish a Marketing Strategy for Your Office

Developing a marketing strategy is vital for any business, especially your dental office. Without a proper marketing plan, your efforts to attract new patients are likely to be haphazard and inefficient. We’ve touched base on marketing before, but let’s take a closer look at what you need to do to create an effective marketing strategy. When creating your marketing plan, your focus should be on making sure that your products and services meet your patients’ needs and developing long-term and profitable relationships with those patients. Here is a list of 5 dental office marketing ideas you might want to consider.

Email Weekly Dental TipsBusiness Analytics

One thing you can do to better market your office is to create a mailing list. By acquiring your patients’ emails, you can easily send them updates on your office, specials and important information regarding their care. A suggested topic for emails is weekly dental tips. As a practice that is establishing their role in dental sleep medicine, you might benefit by sending out weekly emails to your patients that targets the importance of getting treated for sleep apnea. Some information might include:

  • What is sleep apnea?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include are limitless. Use your creativity to brainstorm important ideas that your patients should know when it comes to dental sleep medicine. Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

Utilize Keywords

When you are writing your website content or blog posts, be sure to include keywords within your pages. However, do not overdo it with the keywords. You want to include 2-3 per page just to get your practice out there. If you overload your content with keywords, Google will pick this up and “spam.” The keywords will show up for certain items to reach interested patients.

Use Social Media

We have mentioned it before, and we will mention it again-social media is key. Use Facebook or Twitter to post fun dental sleep medicine facts to patients. When patients see these “fun facts” they will be more prone to share with their friends. You want to not only reach your patients through social media channels, but you also want to engage them. Without engagement, your patients will simply browse over the information without really paying attention. If you provide accurate and thoughtful information, they may be more inclined to share it with their friends—especially if that information reminds them of a friend or loved one.

Create Blog Posts

Another important marketing factor is creating blog posts, which he have also focused on in previous blog posts. Blog posts are an extension of your website and another way to get content that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Send a Press Release

Lastly, try sending a press release once a month. Remember, though, that a press release should be “news worthy,” which means it needs to announce something. Whether you have won an award, are offering a new procedure or technology, or have moved locations all can be news worthy topics you can share through a press release. Send a press release to local media to notify the public about your news worthy information or utilize an online distribution database to send your information through the Internet. Either way, press releases help to generate outside links back to your website for improved search results.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office for 2015.

Why Should I Treat Craniofacial Pain in My Office?

woman-painDentistry is about more than just teeth and gums—it has to do with not only treating oral health, but overall health as well. For that reason, I want you to begin to contemplate offering craniofacial pain services in your office. By offer craniofacial pain services in your practice, you are creating more opportunity for yourself and your team to help treat patients and improve their overall quality of life.

Tell Me More…

Well, craniofacial pain can often be a difficult subject because most dentists receive very little education and exposure to treating patients with these conditions. I understand how important it is to continue to improve your education and understanding of the dental field—I complete continuing courses yearly, too. By advancing your understanding of craniofacial pain, you can better understand how beneficial it is for patients when they visit your dental office.

Continuing Education

I, personally, have received extensive training in treating craniofacial pain and am available to work with other dentists to provide proper training so that you can provide craniofacial pain diagnosis and treatment at your dental office. I received my Certificate in Fundamentals of Diagnosis and Treatment of TMD and CFP from the American Academy of Craniofacial Pain. I also received Fellowship from the American Academy of Craniofacial Pain (FAACP) and Diplomate of the American Board of Craniofacial Pain (DABCP).

To continue your education in the area of craniofacial pain, I suggest visiting my Lectures page to view upcoming dates. By attending these lectures, you can continue to improve the services you offer at your dental practice! Because this pain is not new, it is important to understand where it is coming from and how to properly treat it. As a dentist you are the first line of defense for patients suffering from craniofacial pain—there is a growing realization that a common cause of pain is through a bad bite. By attending some of my upcoming lectures, you can learn about your role in the diagnosis and treatment of craniofacial pain.

If you have any questions about craniofacial pain, please contact me. Take the next step toward relieving your patients’ pain. I look forward to working with each of you in expanding your dental practice with craniofacial pain services!

Don’t Forget the Lectures!

That’s right! You can’t forget the lectures and seminars can you? I didn’t think so. In order to remain “in the know” with the latest in Craniofacial Pain and Dental Sleep Medicine, it is important to complete continuing education courses and lectures. As you plan your schedule for the rest of the year, please keep these upcoming lectures in mind:2015 lectures

June 15-16: A Day in the Life: Run Your Practice Like the Experts

This is a two-part lecture, which allows you to view how an expert runs a successful dental sleep medicine or craniofacial pain practice. You will join me at my office in Atlanta, Georgia where you will be able to see what we do in our office to help propel you and your team to the next level in expanding your practice.

June 19-20: AACP Sleep Mini Residency Part 3 of 3

This course will be for those who have already completed parts 1 & 2. If you have not already done so, there will be time in the future for you to take part in this 3-part seminar with the AACP.

July 17-18: Sleep Medicine for the Sleep Dentist & Hygienist’s Role in Dental Sleep Medicine

These are both two-part seminars—one for the dentists and one for the hygienists so you can get your team involved! Learn about dental sleep medicine and your role as a dentist and a hygienist! You will leave with the knowledge and confidence to become the dentist that physicians want to refer to.

September 21-22: A Day in the Life: Run Your Practice like the Experts

As stated for our June “over the shoulder” experience, this is a two-day seminar in which you will shadow my office to learn more about how to effectively run a craniofacial pain and dental sleep medicine practice.

September 25-26: Pinpoint the Pain

In this two-day seminar, dentists will be provided with an opportunity to understand the neuroanatomical relationship within the cranio-cervical area that can complicate the diagnosis of a simple toothache or other orofacial related pain.

I look forward to seeing you at one or all of these upcoming lectures! Prepare yourself and your practice for Craniofacial Pain and Dental Sleep Medicine services by completing continuing education. If you have any questions about upcoming lectures, please contact me for further information.

Now’s the Time: Reach Out to Your Patients with Blogging

Business AnalyticsI’ve said it before and I will say it again: start blogging NOW! One of the most beneficial and easiest forms of Marketing your Dental Practice is through the availability of a blog. Write once a week, twice a month, or every day – whatever you decide you can do and want to do. By blogging you are establishing yourself and your practice and a thought leader in your industry. In order to gain new patients and show that you are experienced in your area of service, start blogging immediately. Here’s why:

Patients Need Reassurance

Yes, that’s right—patients often need reassurance that you are who you are and know what you’re doing. The availability of a blog helps you to share important information with your patients no matter what time of the day it is. From general services to advanced questions, your blog should be your go-to place for sharing valuable information with your current patients and future patients. A blog is easily searchable through Google, and if you have an established blog with a host of topics and content available, the more patients will be able to find you when they search for a certain topic. You want Google to recognize you as a thought leader, and that is created through advanced content on your website and blog.

Establish Yourself as a Thought Leader

When it comes to your dental office and patients, you want to be known for being a thought leader in your industry. What happens when people know you have experience in specific areas? They go to you for all of their needs. The availability of an educational blog allows you to write about various topics that interest your patients, as well as blogs that answer some of the common questions you are asked at your office. Blogs can also be used to share important information about your practice, announce new services and even introduce a new member to your team. Don’t limit yourself when it comes to your practice. Reach different areas and get your patients in on educating themselves in regards to Dentistry, Dental Sleep Medicine and other services your office offers.

If this doesn’t get you motivated to start your practice’s blog, I don’t know what will! Get your name out there and start sharing educational information with your patients through an information-rich blog—what are you waiting for? Go!

And, if you have any questions about getting your blog up and running, or who can help you in maintaining a well thought out and up-to-date blog, contact me further—I know just who can help!