As you know, the playing field in dentistry is always changing. More recently, though, we have a new group of millennials that are entering the dental field, which is creating a lot of changes. Millennials were born between 1980 and 2000, standing at 96 million people–the largest population in U.S. history. Then we have Baby Boomers at 77 million and Generation Xers at 61 million. What sets them apart is that Millennials demand instant access through technology, efficiency and superior customer service.
Millennials have entered the dental world disappointed in how things were run and the technology available. To them, the dental system is outdated, inefficient and ill-equipped to handle their needs and their patients.
It’s time to upgrade your technology
Because millennials are so used to being able to quickly order products and services from their smartphone or tablet with next-day delivery, they want their patients to have the same. And this isn’t a bad thing at all. Waiting days to see the dentist with only a small set of office hours in an area riddled with dental practices, millennials are drawn to Internet searches.
No one wants to wait weeks to see a dentist. In this instant gratification generation, millennials want an appointment and they want it now. With the need for easy access to dentists, it is time for you to take advantage of the technology in front of you.
The future is digital
Millennials are leading the way for the future design of dental practices and the ways we reach our patients. There is a demand to meet the needs of a sophisticated group that wants instant gratification and easy access to the care and information they need. We need to cater to their needs of convenience and preventive health.
Where do millennials turn to for help? Google. Where do they shop for products delivered next day? Amazon. They want the information they are looking for and they want it now. This is why we need to continue to pave a path toward improved technology and advancements so we can keep up with their constant demand.
So what should we do? Keep providing the tools necessary for our patients. Take advantage of marketing, websites and even apps to help maintain instant access to your dental practice.