Embrace millennials’ technology obsession

Let’s face it; millennials love the internet. From easy searches to social media, technology is their latest obsession and it is showing no signs of stopping. By now you should have your social network up and running.

With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.

Be consistent with postings

Think about this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting.

For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.

Share important information

Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.

Help to educate your patients in dental sleep medicine by:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

The purpose of social media is to educate your patients on your specific area of interest. From articles to your own educational blogs, these social channels are available for you to further reach your patients in any way possible so they know you are available and are listening.