Guidelines for choosing blog post topics

The best part about blogging is that your topics are limitless. This means you can write about just about anything that relates to you, your practice, important events, etc. Be sure to choose what people want to hear. An easy way to determine good topic choices is to think of questions that your patients commonly ask. You can use your blog as a way to answer each of these questions. And your patients can then visit your blog for answers to those questions. Let’s find out more about choosing blog post topics and making it work for you.

Do your research

When choosing blog post topics, search for other blogs in your industry. Look at popular blog posts to get other blog ideas. Viewing what other blogs are posting can help give you a good idea of what your industry likes to talk about and read. Additionally, in the past your blog and press releases were separate areas.

However, blogs can now often be a better choice than releasing a press release. By using your blog for not only educational information, but to announce new procedures, upcoming events and other newsworthy topics, you can complete a well-rounded blog that reaches your patients.

Look forward to blogging

Blogging might feel forced at first, but over time you may begin to look forward to blogging and may even leave yourself notes as you think of new topics to share with your patients. Blogging is fun and can significantly improve your web presence and credibility, so start now! You will find that the rewards of blogging are worth that extra effort.

Remain active online

I owe my success to active blogging. You might be thinking to yourself, “But Dr. Patel, you are always on the road or helping patients. Where do you find the time?”  An active and up-to-date blog takes a lot of work, but it shows that you are an expert in Dental Sleep Medicine and other areas of dentistry. While I understand how you may not have enough time due to your busy schedule, I personally utilize a freelance blogger, Sara Berg. Through her efforts and help I have been able to maintain an active, engaging blog for my patients and other dentists.

I highly encourage you to do the same in order to maintain an educational blog for your practice! If you are blogging, how do you choose your blog post topics? I’d love to learn how you make it work too!

New year, new web presence: Why blogging is important

With every new year comes new resolutions to make and keep. For 2019, I have something different for you to consider adding to the top of your list of resolutions: blogging. It doesn’t seem like something you should be worried about. However, blogging is important. As a dentist, blogging is a great resource to reach your patients. When patients see that you care, they care too. Start blogging today to share important health information. Here is why blogging is important and can help improve your practice’s patient panel.

It improves your web presence

A main reason why blogging is important is it contributes to your improved online presence. Updating your blog regularly helps your potential and established patients find you. It is also just as important for them to relate to you.

Blogging increases the chances your business will be found. But how does that happen? It happens because each new blog post you and your team writes creates a new indexable page. Not to mention, well-written and informative blog posts attract inbound links, giving your website a higher rank on search engines – this is where SEO improves.

It increases your credibility

Not only will you gain better visibility, but you can also gain increased credibility. If you consistently write content that is creative, helpful and relevant to your readers, you will start to be known as a “thought leader.” In other words, you will be someone who is viewed as an authority in their field, which helps you to earn trust as you work to convert blog readers into patients.

The availability of a blog helps you to create a trustworthy reputation with your patients. The more you update your blog and include important dental information, the more your patients will begin to trust you and go to you for all of their dental information needs. Active blogging helps you to establish yourself and your practice as an expert in your field – whether it is general dentistry, dental sleep medicine, or other topics of interest.

Prospective and established patients want to feel connected to you as their provider and to your entire practice. The more connected they feel, the more inclined they are to seek your advice. By blogging, you continue to serve your patients’ dental care needs outside of the office – your care doesn’t stop when the patient leaves your office.

Embrace millennials’ technology obsession

Let’s face it; millennials love the internet. From easy searches to social media, technology is their latest obsession and it is showing no signs of stopping. By now you should have your social network up and running.

With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.

Be consistent with postings

Think about this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting.

For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.

Share important information

Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.

Help to educate your patients in dental sleep medicine by:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

The purpose of social media is to educate your patients on your specific area of interest. From articles to your own educational blogs, these social channels are available for you to further reach your patients in any way possible so they know you are available and are listening.