Embrace millennials’ technology obsession

Let’s face it; millennials love the internet. From easy searches to social media, technology is their latest obsession and it is showing no signs of stopping. By now you should have your social network up and running.

With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.

Be consistent with postings

Think about this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting.

For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.

Share important information

Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.

Help to educate your patients in dental sleep medicine by:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

The purpose of social media is to educate your patients on your specific area of interest. From articles to your own educational blogs, these social channels are available for you to further reach your patients in any way possible so they know you are available and are listening.

The Impact of Millennials on the Future of Dentistry

As you know, the playing field in dentistry is always changing. More recently, though, we have a new group of millennials that are entering the dental field, which is creating a lot of changes. Millennials were born between 1980 and 2000, standing at 96 million people–the largest population in U.S. history. Then we have Baby Boomers at 77 million and Generation Xers at 61 million. What sets them apart is that Millennials demand instant access, efficiency and superior customer service.

Millennials have entered the dental world disappointed in how things were run and the technology available. To them, the dental system is outdated, inefficient and ill-equipped to handle their needs and their patients.

An Upgrade in Technology

Because millennials are so used to being able to quickly order products and services from their smartphone or tablet with next-day delivery, they want their patients to have the same. And this isn’t a bad thing at all. Waiting days to see the dentist with only a small set of office hours in an area riddled with dental practices, millennials are drawn to Internet searches.

No one wants to wait weeks to see a dentist. In this instant gratification generation, millennials want an appointment and they want it now. With the need for easy access to dentists, it is time for you to take advantage of the technology in front of you.

The Future of Dentistry

Millennials are leading the way for the future design of dental practices and the ways we reach our patients. There is a demand to meet the needs of a sophisticated group that wants instant gratification and easy access to the care and information they need. We need to cater to their needs of convenience and preventive health.

Where do millennials turn to for help? Google. Where do they shop for products delivered next day? Amazon. They want the information they are looking for and they want it now. This is why we need to continue to pave a path toward improved technology and advancements so we can keep up with their constant demand.

So what should we do? Keep providing the tools necessary for our patients. Take advantage of marketing, websites and even apps to help maintain instant access to your dental practice.