How is Your Social Network?

First, do you have a social network? Are you on Facebook, Twitter, LinkedIn or Google+? If not, now is the time to get those up and running as soon as possible. The availability of a social network is the easiest option for reaching your patients. And what makes it even better is its free to create!

If you already have an active social network for your practice, let’s re-evaluate how you are using it. From sharing educational information and blog posts to updating your patients on your practice, your social network is a vital go-between for you and your patients. Let’s take a look at what you should be doing with your social network.

Pay attention to when you’re posting online

Timing is everything when it comes to your social network.  When you are thinking about when to post something, ask yourself when your patients go online. Or, what’s even better is to ask when your staff goes online the most.  

If you can gain a better understanding of when people are utilizing the Internet, you can plan out your sharing and posting. For example, most people will go on a social channel when they first wake up in the morning, at lunch time, after work and then again before bed. If you stick to a time around those, you can improve your outreach to your patients.

Pay attention to what you’re sharing online

What you are sharing on your social network? Is it relatable? Is it something they want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions. You can help to educate your patients in dental sleep medicine and craniofacial pain by:

  • Answering common questions patients might be answering in the office, online.
  • Giving patients educational resources to help them make educated decisions regarding their health and wellbeing.
  • Sharing images that help explain certain aspects of dental sleep medicine and craniofacial pain.
  • Giving tips that help patients better understand sleep apnea and TMD.

Facebook, Twitter and Google+ are each available as a way to educate your patients on your specific area of interest. From articles throughout the Internet to your own educational blogs, social media channels are available for you to reach your patients in any way possible. Even if you are simply announcing a new member to your already expansive dental team, your patients want to know what is going on at your practice. Let your patients into your practice and let them know you are available and listening to their needs.

 

Your practice is missing content

Dental school teaches you everything you need to know. And after graduation, you might even advance your areas of focus by seeking further education. But what about learning how to properly write for marketing your practice? Bet you weren’t taught that in school.

It might seem like knowing how to write a blog, website content, press releases, educational content, and marketing materials is that important. Your priority is treating patients, right? Yes, that is right, but you need to fulfill marketing efforts to reach those patients. Whether you, a member of your team or a freelance writer works on content marketing for your practice, it is key to establishing your brand. From social media management to blogging and other options, it’s time to get started.  

Maintain an up-to-date blog

It doesn’t matter if you are just starting out as a general dentist or you are an established dental sleep medicine practice, it is important to blog on your website as soon as you can. I am aware of how busy you are and how hard it is to juggle multiple projects, but that is why you will need to get a member of your staff or a freelance writer to help. The extra help with writing will eliminate the stress of needing to think of topics to write about in a weekly blog.

So how do you think of topics? It’s actually quite simple, so try not to overthink it. Begin with the services you offer and explain them for your patients. A better understanding of those services is helpful. From there you can dive deeper into topics based on the initial services. And once your writer knows what you want, the easier it will get! The availability of weekly blogs can help to reach your patients while developing trust because you are showing you are an expert in your field.

Be Social

While you may already have your own personal Facebook, Twitter, Google+ or Instagram, but does your practice? And if your practice is already on social media, are you using it to your advantage? Your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week.

Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share.

It is important to become an expert in your field not just at your practice, but online as well. Working with a writer can help you reach your patients and other doctors. It takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.

Marketing to a New Generation of Patients: Millennials

The millennials are taking over. Making up a large portion of the U.S. population, millennials require unique marketing in order to develop a long-term patient base for your dental practice. Think the way they think–digitally. Patients are always on their phones, computers or tablets, which means you need to cater your marketing to their needs.

Improve Your Online Presence

The American Press Institute has shown that 51% of millennials are mostly or almost always online. That means they are using their smartphones, desktops, laptops or tablets for the information they need. Our patients want up-to-date information, photos, directions, addresses and other information to ensure your practice stands out from the rest.  

What these patients need is a well-designed, easy-to-use, fast loading website. When creating a website, make sure it is bright, good looking and easy to navigate. This will help to get you noticed online, but don’t forget to keep your website and practice in good standing on review sites such as Yelp and Google. And, if anyone leaves a review, make sure to respond to each person in a reasonable manner–whether it is a good or bad review.

Increase Mobility and Simplicity

Mobile, mobile, mobile. Say it with me, “be mobile friendly.” This is key for success. Google’s criteria to determine your website’s ranking is based on how mobile friendly it is. If your website has long load times and is hard to navigate while on a mobile device, Google will place your website at a lower ranking.

And, to go with mobile-friendly websites, it is important to keep it simple. You want a website that is modern, efficient and easy to read. Remember to also ensure there is a feature that allows online booking for appointments and a way to download patient forms–it allows for that instant gratification that millennials are looking for.

Be Socially Active

Everyone seems to be social these days. From Facebook to Instagram and Snapchat, millennials are always connected in some way. This means you need to make sure your social media pages include contact information, photos of your office and your team, as well as up-to-date information.

Get your marketing plan up to par with the needs of millennials and you will see a significant improvement in your dental practice. If you need any further guidance or help, please feel free to contact me.

Revisit These 3 Marketing Strategies in 2017

We are already three months into 2017, so where is your marketing plan? Have you begun planning, or is it just sitting by the wayside? When creating your marketing plan for the rest of the year, it is important to focus on making sure your products and services meet your patients and their needs–a proper marketing plan will develop long-term and profitable relationships with those patients. Follow this list of 4 dental office-marketing ideas to consider this year:

1. A Monthly Newsletter

As a practice that is establishing their role in dental sleep medicine and craniofacial pain, you might benefit by sending out monthly emails to your patients that targets the importance of getting treated. Some information might include:

  • What is sleep apnea?
  • What is Craniofacial Pain?
  • What is TMD?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include in these newsletters are limitless. And, if you’re stuck on what to write, just listen to your patients and their needs! Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

2.Get Social

I’ve mentioned it before, and I’ll say it again. Social media is an essential part to every marketing plan.  Utilize Facebook or Twitter to post fun facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends. Without engagement, your patients will simply browse over the information without really paying attention.

3. Content Creation Through Blogging

Blog posts are an extension of your website and another way to get content out there that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office this year.