Marketing to a New Generation of Patients: Millennials

The millennials are taking over. Making up a large portion of the U.S. population, millennials require unique marketing in order to develop a long-term patient base for your dental practice. Think the way they think–digitally. Patients are always on their phones, computers or tablets, which means you need to cater your marketing to their needs.

Improve Your Online Presence

The American Press Institute has shown that 51% of millennials are mostly or almost always online. That means they are using their smartphones, desktops, laptops or tablets for the information they need. Our patients want up-to-date information, photos, directions, addresses and other information to ensure your practice stands out from the rest.  

What these patients need is a well-designed, easy-to-use, fast loading website. When creating a website, make sure it is bright, good looking and easy to navigate. This will help to get you noticed online, but don’t forget to keep your website and practice in good standing on review sites such as Yelp and Google. And, if anyone leaves a review, make sure to respond to each person in a reasonable manner–whether it is a good or bad review.

Increase Mobility and Simplicity

Mobile, mobile, mobile. Say it with me, “be mobile friendly.” This is key for success. Google’s criteria to determine your website’s ranking is based on how mobile friendly it is. If your website has long load times and is hard to navigate while on a mobile device, Google will place your website at a lower ranking.

And, to go with mobile-friendly websites, it is important to keep it simple. You want a website that is modern, efficient and easy to read. Remember to also ensure there is a feature that allows online booking for appointments and a way to download patient forms–it allows for that instant gratification that millennials are looking for.

Be Socially Active

Everyone seems to be social these days. From Facebook to Instagram and Snapchat, millennials are always connected in some way. This means you need to make sure your social media pages include contact information, photos of your office and your team, as well as up-to-date information.

Get your marketing plan up to par with the needs of millennials and you will see a significant improvement in your dental practice. If you need any further guidance or help, please feel free to contact me.

The Impact of Millennials on the Future of Dentistry

As you know, the playing field in dentistry is always changing. More recently, though, we have a new group of millennials that are entering the dental field, which is creating a lot of changes. Millennials were born between 1980 and 2000, standing at 96 million people–the largest population in U.S. history. Then we have Baby Boomers at 77 million and Generation Xers at 61 million. What sets them apart is that Millennials demand instant access, efficiency and superior customer service.

Millennials have entered the dental world disappointed in how things were run and the technology available. To them, the dental system is outdated, inefficient and ill-equipped to handle their needs and their patients.

An Upgrade in Technology

Because millennials are so used to being able to quickly order products and services from their smartphone or tablet with next-day delivery, they want their patients to have the same. And this isn’t a bad thing at all. Waiting days to see the dentist with only a small set of office hours in an area riddled with dental practices, millennials are drawn to Internet searches.

No one wants to wait weeks to see a dentist. In this instant gratification generation, millennials want an appointment and they want it now. With the need for easy access to dentists, it is time for you to take advantage of the technology in front of you.

The Future of Dentistry

Millennials are leading the way for the future design of dental practices and the ways we reach our patients. There is a demand to meet the needs of a sophisticated group that wants instant gratification and easy access to the care and information they need. We need to cater to their needs of convenience and preventive health.

Where do millennials turn to for help? Google. Where do they shop for products delivered next day? Amazon. They want the information they are looking for and they want it now. This is why we need to continue to pave a path toward improved technology and advancements so we can keep up with their constant demand.

So what should we do? Keep providing the tools necessary for our patients. Take advantage of marketing, websites and even apps to help maintain instant access to your dental practice.