Web Presence! Web Presence! Web Presence!

You might have heard it before –web presence is everything. Well, is it? Yes, web presence is vital to your practice. Whether you are in a general dentistry or dental sleep medicine practice, improving your web presence should be at the top of your “To Do” list.

Creating a website, social media pages and marketing are not just for retailers and businesses to sell goods. Increased web presence is for every business –even medical practices. To help you improve your practice and gain new patients, it is important to take a second look at your web presence plan. Let’s take a look at three ways you can improve the web presence for your dental practice.

Introduce Blogging

Blogging isn’t just for gossip columnists and sports enthusiasts. It is a way to provide educational information for your patients while maintaining yourself as a trustworthy and reliable source for valuable information in your particular specialty. You can incorporate your blog on your practice’s website or as a separate website.

However, including it on your website allows you to create another page of unique content to further improve your web presence. When blogging, incorporate information about your office, services offered and even answer questions your patients may commonly answer. Through this you can help your patients better understand their oral health and dental sleep medicine information that will help them to remain healthy.

Interact Through Social Media

Facebook, Twitter, Google+ and other social media channels are not just for casual interaction with your friends –they provide an optimal opportunity for you to interact with your patients on a whole new level. Whether you choose to utilize Facebook, Twitter, Google+ or other social media channel, it is important to maintain an up-to-date social network so that your patients can remain “in the know.” From office happenings to educational information, you can provide your patients with an array of information through your social media channels.

Include Content Creation

As a more generic field of web presence, it is important do a double take when it comes to the content you include on your website or even in your press releases. Every page of your website is indexed by Google and is searchable by your patients and future patients. By maintaining an up-to-date website with unique content, you are inviting your current and new patients to your website to learn more about your office and services offered. Make sure your content is unique and beneficial for your patients –that even includes your educational blog.

Contact Dr. Mayoor Patel to learn more about what you can do to improve your practice’s marketing efforts. With improved marketing, you can significantly increase your web presence.

Join Forces with Physicians

When it comes to Dental Sleep Medicine, you want to be the dentist that physicians refer patients to. Become an active member of your community and introduce yourself to physicians in your local community, especially your local sleep specialist.

By introducing yourself you are marketing yourself and your practice so that your local sleep physician is aware of the services you provide. This also helps in building a strong relationship for proper diagnosis and treatment planning for your patients.

Get Patients Diagnosed

Referrals to provide oral appliance therapy are essential in maintaining your Dental Sleep Medicine practice, but it is also important to get your patients diagnosed. With a close relationship with your local sleep physician, you can easily refer your patients to them for diagnosis. By establishing a solid relationship, you are letting them know that you are screening your dental patients for sleep apnea and will be referring patients to them for evaluation and diagnosis.

Eliminate Unnecessary Repeat Tests

Additionally, joining forces with your local physician helps you to eliminate unnecessary repeat sleep studies. Once an oral appliance is placed, a follow-up sleep study is recommended to determine the success of the therapy. If you have a close relationship with a local sleep laboratory, you can also discuss the devices you use on your patients with the lab. By doing this you can further help your patients during treatment.

I encourage you to contact me today for tips and information on how to introduce yourself to the healthcare community so that they are aware of these unique services that you offer your patients.

Educate Your Patients

While it is extremely important to educate yourself and your dental staff on dental sleep medicine and TMD, it is even more important to make sure you are educating your patients. A patient that is “in the know” with important information will be able to properly care for themselves and reach out to your office when a problem arises.

What is Patient Education?

Patient education is when you provide your patients with verbal or written material on a specific topic or area of interest. For your dental office, you would be providing your patients with valuable information on sleep apnea, TMD, craniofacial pain or other areas of Dental Sleep Medicine. These materials are used to help improve patient understanding and prevent complications.

Your educational material should offer patients an increased understanding of dental sleep medicine, the process and instructions about activities and treatments to help assist the patient.  Providing educational material for your dental office can result in improved long-term outcomes, which ultimately lead to better coping and decision-making skills.

The Benefits for Patients

An informed and educated patient can actively participate in his or her own treatment at your dental office. They can also improve outcomes, and help to identify problems before they occur. Some other benefits of educating your patients include:

  • Increasing your patient’s ability to cope with and manage their health.
  • Empowering patients to make important decisions in relation to their care.
  • Helping patients learn how to improve their health.
  • Increasing patient confidence in his or her care.
  • Decreasing treatment complications.

 
How Can Your Office Benefit?

While your patients will greatly benefit from education, your dental office can also benefit greatly. By providing targeted and appropriate patient education, your office can experience the following benefits:

  • Increased patient satisfaction
  • Compliance with regulatory standards
  • Improved efficiency through cost-effective care

 
Knowledge is power, which means patient education is powerful for the patient and your office. To learn more about incorporating Dental Sleep Medicine into your practice and providing education to your patients, Dr. Mayoor Patel offers Consulting services to help each step of the way. Contact Dr. Patel today for more information.