Dental Sleep Medicine and Craniofacial Pain Consulting Services

Are you looking for further insight into providing Dental Sleep Medicine and/or Craniofacial Pain and TMD services in your dental office? If you are, then you’re in the right place! I am happy to continue to offer consulting services to further improve the services you offer your patients. As a dentist, it is important to provide your patients with the best services possible. However, sometimes you need that extra bit of help in implementing those added services. That’s where my consulting services will come into play.

Understanding Consulting

You might ask, why you? Well, as an experienced and successful clinician in the areas of Dental Sleep Medicine, Craniofacial Pain and TMD, I welcome you to contact me for consulting information. With a consultation I can further help you and your practice with the implementation of these advanced services. Whether you are a general dentistry office, or you are starting up a specialty practice that focuses on these two areas specifically, consulting is important.

Through these services we can focus on the following information:

  • Systems to identifying and diagnosing patients
  • Developing a network of referrals from your healthcare community
  • Implementation of collateral marketing and educational material
  • Including your staff to make a well rounded team
  • Billing for the office and insurance
  • Any additional educational needs to make you more proficient in diagnosis and treatment

And if you need help with Search Engine Optimization (SEO), Social Media Management and Content Marketing, we can help you get that covered as well!

For more information on consulting services, as well as marketing opportunities, please contact my office. I would be more than happy to help you and your practice to reach your highest potential with extended services.

Get Your Dental Team Involved

When it comes to marketing and your practice, it doesn’t mean you have to do all the work alone—get your team involved! Having your entire team work together to maintain marketing efforts can bring life to your campaign. It may even bring up ideas that you would never have thought of on your own! After all, your office isn’t just you—it is your team, too. So, take a moment out of your day and discuss different ways your dental team can work together to create marketing ideas to further help out your office and reach patients! Here are some ways you can get everyone involved:

Blogging

Yes, your staff can help with blogging! While they may not feel comfortable writing posts, they can create ideas for your freelance writer to expand upon. However, in addition to having a freelance writer create your blogs each week, your staff can also add in their own words and thoughts. Think about it this way. As a hygienist, you might see or hear different things than the front office staff or even you, the dentist. This makes for a unique viewpoint on blogs and information. Same goes for the front office staff. Share your experiences with patients or give tips on how to make the most of their visit or even ways to expedite the form process. No matter what, any information can be helpful! Put on your thinking caps and start thinking of blogs! Before you know it, your whole team will be experts in blogs—now that’s a good thing!

Social Media

We all can be found on social media. You may even see your staff on Facebook, Twitter or Instagram during their breaks. So, since most people utilize social media on a daily basis, why not include them in on sharing information and photos?

Did you take a group photo in the office today? Take a photo with a patient or even of your workspace? Share it! Instagram is a great channel to share photos and show the personal side of your office. Did you attend a lecture or have a work outing? Share! Share! Share! Show your patients that you are more than just a dental office. You can share photos of your office, your staff or even images you create. The great thing about social media is there is no limit to what you can do so include your staff and see what you can come up with!

Ideation and Brainstorming

This is where more fun can happen. Include your staff on the ideation and brainstorming process of marketing. From blogs to social media and newsletters, ask your team to help out. The more information you can compile the better your marketing efforts can be because you may be missing out on information or experiences they regularly experience. Encourage your staff to share their thoughts and ideas so you can continue to expand your office. If your team doesn’t quite feel comfortable sharing their ideas just yet, you can place a “Suggestions” box in the office for them to share their ideas without judgment from anyone else.

So, what are you waiting for? Get started today! By involving your dental team, you are not only improving your marketing efforts, but you are creating a better work environment, too.

3 Ways to Reach Out to Your Medical Community

Business AnalyticsWe have touched base on this briefly, but let’s take another look at your medical community. As a dentist providing care for patients suffering from sleep apnea, it is important to create a working relationship with the medical professionals in your community. Through the help of family doctors, ENTs, sleep physicians and other doctors, you can continue to provide your patients with superior care.

Send a Letter

One way to inform medical professionals of your practice’s commitment to Dental Sleep Medicine is to create a letter. Through an information-rich letter or newsletter, you can inform the medical professionals in your community of the availability of your services. This letter should be educational in nature so that other medical professionals can better understand what services your practice offers and the importance of creating a working relationship.

When piecing together your letter to send, remember to include the following:

  • Your name and practice
  • Services offered
  • What is Dental Sleep Medicine?
  • Available treatment options
  • How you need their help in diagnosis and treatment

By including all of this information, you can be better prepared to inform each medical professional in your area to take the next step toward a working relationship.

Visit Offices

An extremely important and beneficial option is for you to visit the offices of those medical professionals you wish to work with. When visiting their practice, talk to their office manager and referral manager, as well as the doctor. By introducing yourself to each member, you can make a lasting impression when it comes to treating patients. What I like to do is set up a luncheon. I will bring lunch for the doctor and their team so that I can get to know each member while also informing them of what it is that I do for my patients in the area of dental sleep medicine. Through this, dentists can showcase their strengths and their dedication to their patients.

Create a Marketing Campaign

Another important step is your marketing plan. This can include the following:

  • Educational website
  • Information-rich blog
  • Press Releases
  • Newsletters

By properly marketing your practice, you cannot only reach your patients, but you can reach other medical professionals as well. Within each avenue, be sure to include up-to-date information on dental sleep medicine, signs of sleep apnea, and how you can treat patients who suffer from sleep apnea.

The more information you can supply your patients and the medical professionals in the community, the better. Contact Dr. Mayoor Patel for more information on how you can create a working relationship with the medical professionals in your community.

Meet the Sleep Team

No matter where you are located, there is a sleep team near you. Each sleep team is ready to help with your patients’ sleep problems. As a dental sleep medicine specialist, you play an integral role in the treatment of your patients. However, you do still need a sleep team to help you along the way. Let’s get to know the other members of a sleep team.woman-sleeping-skin-625km112013

Board Certified Sleep Medicine Physician

A board certified sleep medicine physician has the necessary skills to diagnose and treat sleep disorders. If you suspect your patient might be suffering from a sleep disorder, the first person you should contact is your local sleep medicine physician. Each sleep medicine specialist has received special training that can prevent serious life-threatening diseases and improve your quality of life.

The Sleep Technologist

A sleep technologist will assist in the evaluation and follow-up care of patients with sleep disorders—they interact directly with the patients. They will assist the sleep medicine physician with diagnostic tests, including in-lab sleep studies, multiple sleep latency testing (MSLT) and the maintenance of wakefulness testing (MWT). A sleep technologist will also score sleep tests prior to the physician’s interpretation, while also assisting patients with their home sleep tests.

Advance Practice Nurse/Physician Assistant

Nurses and physicians assist the sleep medicine physician in providing care for your sleep patients. Their roles will vary by state, but both typically practice within the scope of practice as defined by a state licensing board.

Sleep Surgeon

Also known as an otolaryngologist, a sleep surgeon has a specific interest in treating snoring and obstructive sleep apnea. Sleep surgeons work closely with a board certified sleep physician to provide proper care for patients who cannot tolerate CPAP therapy. The sleep surgeon can discuss with your patient each surgery option available.

Behavioral Sleep Medicine Specialist

Mental health professionals that have training in behavioral sleep medicine can work with patients to address the behavioral, psychological and physiological factors that might be interfering with their sleep. A behavioral sleep medicine specialist will use cognitive-behavioral therapy to attempt to eliminate habits, behaviors and environmental disruptions that stand in the way of optimal rest.

As a dental sleep medicine specialist, you maintain the ability to recognize a sleeping problem before it worsens, while also being able to provide effective treatment for your patients. Dr. Mayoor Patel is available to help you learn more about your role as a dental sleep medicine specialist and how you can successfully treat your patients.