Your practice is missing content

Dental school teaches you everything you need to know. And after graduation, you might even advance your areas of focus by seeking further education. But what about learning how to properly write for marketing your practice? Bet you weren’t taught that in school.

It might seem like knowing how to write a blog, website content, press releases, educational content, and marketing materials is that important. Your priority is treating patients, right? Yes, that is right, but you need to fulfill marketing efforts to reach those patients. Whether you, a member of your team or a freelance writer works on content marketing for your practice, it is key to establishing your brand. From social media management to blogging and other options, it’s time to get started.  

Maintain an up-to-date blog

It doesn’t matter if you are just starting out as a general dentist or you are an established dental sleep medicine practice, it is important to blog on your website as soon as you can. I am aware of how busy you are and how hard it is to juggle multiple projects, but that is why you will need to get a member of your staff or a freelance writer to help. The extra help with writing will eliminate the stress of needing to think of topics to write about in a weekly blog.

So how do you think of topics? It’s actually quite simple, so try not to overthink it. Begin with the services you offer and explain them for your patients. A better understanding of those services is helpful. From there you can dive deeper into topics based on the initial services. And once your writer knows what you want, the easier it will get! The availability of weekly blogs can help to reach your patients while developing trust because you are showing you are an expert in your field.

Be Social

While you may already have your own personal Facebook, Twitter, Google+ or Instagram, but does your practice? And if your practice is already on social media, are you using it to your advantage? Your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week.

Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share.

It is important to become an expert in your field not just at your practice, but online as well. Working with a writer can help you reach your patients and other doctors. It takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.

Marketing Your Dental Office in 3 Easy Steps

Great news! You’ve decided to expand your practice by including Dental Sleep Medicine and Craniofacial Pain services. So, what is the next step? Let’s start marketing! Whether you decide to higher a big-name marketing company or a freelance writer, creating an effective and successful marketing campaign is important for educating your patients and referring doctors.

1. Get Out There and Introduce Yourself to Your Community

Reach out to your community. Don’t be afraid to let your community know who you are and what services you provide. Introduce your practice to your local sleep specialist or family doctor. By doing this, your local sleep physician or family doctor will be aware of the services you provide, while building a relationship for proper diagnosis and treatment planning.

Introducing yourself to a local sleep physician and family physician is a good way to establish a solid relationship because you’re informing them that you:

  • Are screening your dental patients for sleep apnea
  • Will be referring to them for an evaluation and diagnosis

When you have evaluated and placed an oral appliance in a patient, a follow-up sleep study is recommended to determine the success of your therapy. Once again, this opens up doors since you will utilize the sleep physicians in your community to retest your patients.

2. Learn How to Properly Bill Medical Insurance

It is also important to gain an understanding on how to file a medical claim for oral appliance therapy since dental insurance offers no coverage. There are companies and products one can invest in to better understand medical billing. An example is Nierman Practice Management.

Like many companies, Nierman Practice Management provides a comprehensive suite of products, educational courses and software solutions to help grow your sleep practice. You should also consider being “in network” with medical insurance plans since your patients ask for it. This helps your office become more visible and easily accessible for patients.

3. Enhance Your Web Presence

As you know, your patients utilize the Internet on a daily basis. From shopping to socializing, they can use the Internet for all of their needs, so why aren’t you doing the same?

Creating and improving your web presence is essential in marketing your Dental Sleep Medicine practice. From social media management to Search Engine Optimization (SEO), it is important to establish a proper plan for the maintenance of your web presence.

As you know, the Internet is endless, which means your marketing efforts are as well. To begin, I personally utilize a freelance writer, Sara Berg, to manage my marketing and web presence. She provides me with:

  • Custom blog posts
  • Web content
  • Press releases
  • Social media management
  • Professional articles
  • Ghostwriting a book
  • Reviews

Through these services, I am able to maintain a well-rounded web presence and marketing plan—you can, too. You’ve taken the biggest step already—choosing to incorporate Dental Sleep Medicine into your practice.

Now it is time to take charge of marketing your Dental Sleep Medicine and Craniofacial Pain office to reach new patients. What are you waiting for? Get going!

Content Marketing and Your Practice

In today’s technologically advanced society, simply owning and running your dental practice is not enough. While treating your patients is one of the most important parts of your practice, there is another area that is just as important: Content Marketing. Yes, you heard me right. So, what does content marketing have to do with dentistry? Everything! The use of content marketing not only helps get your practice’s name out there, but it also helps to educate your patients so that they can continue to take proper care of themselves outside of your office as well. Here’s what you can do with content marketing to help improve your presence:

Blog, Blog, Blog

By incorporating a blog on your website you are creating an extension of your site. Utilize your blog to share important information about your practice, dentistry, sleep apnea, craniofacial pain, tips, and other information you feel your patients need to know. The blog is there for you to use it as you wish. Whether it is once a month, once a week or twice a week—make sure you are blogging to establish yourself as a thought leader in your industry. 

Get Social

Jump on social media to interact with your patients. Not only can your patients “like” your office, but they can leave reviews, message you and ask questions. It also allows you to actively respond to your patients outside of office hours, as well as a platform to share all those blog posts you will be creating!

Reach Out to Patients

Reaching out to your patients is simple. Whether you create a monthly newsletter or send out weekly emails with updates, it is important to reach out to your patients to keep the lines of communication open. You want to make sure your patients know they can contact you with questions or concerns and you will be open to speaking with them.

In-Office Education

From pamphlets to handouts, keeping your patients educated is important in your office, too. To keep them educated, you can put together pamphlets or one page handouts that touch base on important information that you feel they should know. You might also consider a frequently asked questions sheet that covers areas many patients are always interested in.

No matter what route you take, it is important to make the most out of content marketing for not only reaching your patients, but in creating a presence for your practice. Contact me if you have any questions!

Generate Marketing

When it comes to “putting your practice out there,” you don’t need a marketing guru to tell you what to do. By definition, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” However, traditional marketing should not be your focus. With today’s marketing continually advancing, we want to look deeper than the simple advertising rouse that many companies still attempt. Today, especially with dental offices, we want to utilize marketing in a way that we can further engage with our patients. For your dental office, marketing should include social media management, content marketing and patient outreach.

Social Media Management

For starters, let’s take a brief look at social media management. We have previously mentioned the importance of a presence on social media channels, including Facebook, Twitter and Google+. In terms of marketing, social media is the way of the future. Through these different channels, your dental office can reach patients on a whole new level. From simple office updates to practice specials, you can utilize social media tools for all of your marketing needs.

Want to announce the availability of dental sleep medicine in your office? Spread the word on Facebook, Twitter, Google+ and your active blog. Want to let your patients know there is a new member to your staff? Share it on social media! Have important, educational information? Your social network is the key to sharing all of this information and is your greatest asset in your marketing plan.

Content Marketing

By now you might have heard that “Content is King,” but what does that mean? As our society continues to shift toward the Internet, so does your marketing plan. And, a large part of that plan should be content. What does this mean? This means your website, social media channels, educational blog, press releases and other sources for generating online content.

The biggest source for your content marketing can be found right on your website. From the pages to the blog, your office can utilize content marketing to its fullest here. The content you should include on your website should be:

  • Information about your office
  • Educational pages
  • Services offered
  • Contact
  • Interactive blog
  • Doctor and staff bios

 
When generating your content, it is important to provide unique, quality content rather than focusing on quantity. And, most of all do not include duplicate content on your site or blog—Google can tell. With quality content on your website and blog, your practice can become easily searchable for patients.

Patient Outreach

The patient outreach portion of your marketing plan can include a variety of ideas and practices. Try to include a Newsletter, in-office information, an email list, etc. Whatever you can do to further reach your patients is beneficial. A newsletter allows you to share information about your practice or educational information by sending it right to your patients’ email. This creates a new way for you to share the most important information with them without having to rely on social media or content on your website. By offering an email list for your patients to join, you can send the information you want them to see right away directly to them.

Establish your practice with a marketing plan that can successfully reach your patients. If you have any questions on marketing or other ways you can reach your patients, contact Dr. Mayoor Patel for more information.