Guidelines for choosing blog post topics

The best part about blogging is that your topics are limitless. This means you can write about just about anything that relates to you, your practice, important events, etc. Be sure to choose what people want to hear. An easy way to determine good topic choices is to think of questions that your patients commonly ask. You can use your blog as a way to answer each of these questions. And your patients can then visit your blog for answers to those questions. Let’s find out more about choosing blog post topics and making it work for you.

Do your research

When choosing blog post topics, search for other blogs in your industry. Look at popular blog posts to get other blog ideas. Viewing what other blogs are posting can help give you a good idea of what your industry likes to talk about and read. Additionally, in the past your blog and press releases were separate areas.

However, blogs can now often be a better choice than releasing a press release. By using your blog for not only educational information, but to announce new procedures, upcoming events and other newsworthy topics, you can complete a well-rounded blog that reaches your patients.

Look forward to blogging

Blogging might feel forced at first, but over time you may begin to look forward to blogging and may even leave yourself notes as you think of new topics to share with your patients. Blogging is fun and can significantly improve your web presence and credibility, so start now! You will find that the rewards of blogging are worth that extra effort.

Remain active online

I owe my success to active blogging. You might be thinking to yourself, “But Dr. Patel, you are always on the road or helping patients. Where do you find the time?”  An active and up-to-date blog takes a lot of work, but it shows that you are an expert in Dental Sleep Medicine and other areas of dentistry. While I understand how you may not have enough time due to your busy schedule, I personally utilize a freelance blogger, Sara Berg. Through her efforts and help I have been able to maintain an active, engaging blog for my patients and other dentists.

I highly encourage you to do the same in order to maintain an educational blog for your practice! If you are blogging, how do you choose your blog post topics? I’d love to learn how you make it work too!

Marketing Your Dental Office in 3 Easy Steps

Great news! You’ve decided to expand your practice by including Dental Sleep Medicine and Craniofacial Pain services. So, what is the next step? Let’s start marketing! Whether you decide to higher a big-name marketing company or a freelance writer, creating an effective and successful marketing campaign is important for educating your patients and referring doctors.

1. Get Out There and Introduce Yourself to Your Community

Reach out to your community. Don’t be afraid to let your community know who you are and what services you provide. Introduce your practice to your local sleep specialist or family doctor. By doing this, your local sleep physician or family doctor will be aware of the services you provide, while building a relationship for proper diagnosis and treatment planning.

Introducing yourself to a local sleep physician and family physician is a good way to establish a solid relationship because you’re informing them that you:

  • Are screening your dental patients for sleep apnea
  • Will be referring to them for an evaluation and diagnosis

When you have evaluated and placed an oral appliance in a patient, a follow-up sleep study is recommended to determine the success of your therapy. Once again, this opens up doors since you will utilize the sleep physicians in your community to retest your patients.

2. Learn How to Properly Bill Medical Insurance

It is also important to gain an understanding on how to file a medical claim for oral appliance therapy since dental insurance offers no coverage. There are companies and products one can invest in to better understand medical billing. An example is Nierman Practice Management.

Like many companies, Nierman Practice Management provides a comprehensive suite of products, educational courses and software solutions to help grow your sleep practice. You should also consider being “in network” with medical insurance plans since your patients ask for it. This helps your office become more visible and easily accessible for patients.

3. Enhance Your Web Presence

As you know, your patients utilize the Internet on a daily basis. From shopping to socializing, they can use the Internet for all of their needs, so why aren’t you doing the same?

Creating and improving your web presence is essential in marketing your Dental Sleep Medicine practice. From social media management to Search Engine Optimization (SEO), it is important to establish a proper plan for the maintenance of your web presence.

As you know, the Internet is endless, which means your marketing efforts are as well. To begin, I personally utilize a freelance writer, Sara Berg, to manage my marketing and web presence. She provides me with:

  • Custom blog posts
  • Web content
  • Press releases
  • Social media management
  • Professional articles
  • Ghostwriting a book
  • Reviews

Through these services, I am able to maintain a well-rounded web presence and marketing plan—you can, too. You’ve taken the biggest step already—choosing to incorporate Dental Sleep Medicine into your practice.

Now it is time to take charge of marketing your Dental Sleep Medicine and Craniofacial Pain office to reach new patients. What are you waiting for? Get going!

Get Your Dental Team Involved

When it comes to marketing and your practice, it doesn’t mean you have to do all the work alone—get your team involved! Having your entire team work together to maintain marketing efforts can bring life to your campaign. It may even bring up ideas that you would never have thought of on your own! After all, your office isn’t just you—it is your team, too. So, take a moment out of your day and discuss different ways your dental team can work together to create marketing ideas to further help out your office and reach patients! Here are some ways you can get everyone involved:

Blogging

Yes, your staff can help with blogging! While they may not feel comfortable writing posts, they can create ideas for your freelance writer to expand upon. However, in addition to having a freelance writer create your blogs each week, your staff can also add in their own words and thoughts. Think about it this way. As a hygienist, you might see or hear different things than the front office staff or even you, the dentist. This makes for a unique viewpoint on blogs and information. Same goes for the front office staff. Share your experiences with patients or give tips on how to make the most of their visit or even ways to expedite the form process. No matter what, any information can be helpful! Put on your thinking caps and start thinking of blogs! Before you know it, your whole team will be experts in blogs—now that’s a good thing!

Social Media

We all can be found on social media. You may even see your staff on Facebook, Twitter or Instagram during their breaks. So, since most people utilize social media on a daily basis, why not include them in on sharing information and photos?

Did you take a group photo in the office today? Take a photo with a patient or even of your workspace? Share it! Instagram is a great channel to share photos and show the personal side of your office. Did you attend a lecture or have a work outing? Share! Share! Share! Show your patients that you are more than just a dental office. You can share photos of your office, your staff or even images you create. The great thing about social media is there is no limit to what you can do so include your staff and see what you can come up with!

Ideation and Brainstorming

This is where more fun can happen. Include your staff on the ideation and brainstorming process of marketing. From blogs to social media and newsletters, ask your team to help out. The more information you can compile the better your marketing efforts can be because you may be missing out on information or experiences they regularly experience. Encourage your staff to share their thoughts and ideas so you can continue to expand your office. If your team doesn’t quite feel comfortable sharing their ideas just yet, you can place a “Suggestions” box in the office for them to share their ideas without judgment from anyone else.

So, what are you waiting for? Get started today! By involving your dental team, you are not only improving your marketing efforts, but you are creating a better work environment, too.

Helping You Blog –Introducing Blog Ideas

Creating a blog for your practice can help to improve your lead generation ability because not only is it great for search engine optimization (SEO), but it will help to build trust with your patients. Every blog that you publish becomes its own webpage, which continues to help you build your online presence and grow your Internet footprint. While you may be aware of the impact a blog can be for your marketing, you need to figure out some topics to blog about, which can be the biggest roadblock for starting a blog.

Try educational and Patient-Centered Content

When creating your blog, try to stick to educational and patient-centered content. Once you create a following from this content, you can begin to throw in blogs about your practice. In order for your blog to generate results for your dental practice, it is important to have content that will attract the interest of your current patients and prospective patients. To do this you will need to provide patients with information they are looking for.

If you are trying to self-promote yourself, they won’t be as valuable to you or your practice from a marketing standpoint. Prospective patients are more interested in reading educational material, rather than advertisements. Show that you run a quality practice by helping patients with their questions about dental care –the more quality, educational blogs the better.

Blog Topic Brainstorming

As we stated above, it is important to write educational and patient-centered content for your blog. Depending on your office’s specialties, you can begin brainstorming. For example, a general dentistry practice might utilize these three blog topics:

  • 3 Warning Signs of Impacted Wisdom Teeth
  • The Ultimate Toothpaste Guide
  • TMJ Problems and How You Can Prevent Them

 
These topics can also continue to expand into other blog topics –the ideas are limitless! If you have questions about blogging, contact Dr. Mayoor Patel for more information. As an expert in dental sleep medicine, Dr. Patel strives to improve his patients’ and other dentists’ understanding of important dental health care topics through his blogging, which can be attributed to a freelance writer, which is a helpful alternative for dentists who do not have time to actively blog.

Do you currently have a practice blog? If so, what types of blogs are you posting? Share your responses with us!