Your practice is missing content

Dental school teaches you everything you need to know. And after graduation, you might even advance your areas of focus by seeking further education. But what about learning how to properly write for marketing your practice? Bet you weren’t taught that in school.

It might seem like knowing how to write a blog, website content, press releases, educational content, and marketing materials is that important. Your priority is treating patients, right? Yes, that is right, but you need to fulfill marketing efforts to reach those patients. Whether you, a member of your team or a freelance writer works on content marketing for your practice, it is key to establishing your brand. From social media management to blogging and other options, it’s time to get started.  

Maintain an up-to-date blog

It doesn’t matter if you are just starting out as a general dentist or you are an established dental sleep medicine practice, it is important to blog on your website as soon as you can. I am aware of how busy you are and how hard it is to juggle multiple projects, but that is why you will need to get a member of your staff or a freelance writer to help. The extra help with writing will eliminate the stress of needing to think of topics to write about in a weekly blog.

So how do you think of topics? It’s actually quite simple, so try not to overthink it. Begin with the services you offer and explain them for your patients. A better understanding of those services is helpful. From there you can dive deeper into topics based on the initial services. And once your writer knows what you want, the easier it will get! The availability of weekly blogs can help to reach your patients while developing trust because you are showing you are an expert in your field.

Be Social

While you may already have your own personal Facebook, Twitter, Google+ or Instagram, but does your practice? And if your practice is already on social media, are you using it to your advantage? Your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week.

Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share.

It is important to become an expert in your field not just at your practice, but online as well. Working with a writer can help you reach your patients and other doctors. It takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.

Revisit These 3 Marketing Strategies in 2017

We are already three months into 2017, so where is your marketing plan? Have you begun planning, or is it just sitting by the wayside? When creating your marketing plan for the rest of the year, it is important to focus on making sure your products and services meet your patients and their needs–a proper marketing plan will develop long-term and profitable relationships with those patients. Follow this list of 4 dental office-marketing ideas to consider this year:

1. A Monthly Newsletter

As a practice that is establishing their role in dental sleep medicine and craniofacial pain, you might benefit by sending out monthly emails to your patients that targets the importance of getting treated. Some information might include:

  • What is sleep apnea?
  • What is Craniofacial Pain?
  • What is TMD?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include in these newsletters are limitless. And, if you’re stuck on what to write, just listen to your patients and their needs! Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

2.Get Social

I’ve mentioned it before, and I’ll say it again. Social media is an essential part to every marketing plan.  Utilize Facebook or Twitter to post fun facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends. Without engagement, your patients will simply browse over the information without really paying attention.

3. Content Creation Through Blogging

Blog posts are an extension of your website and another way to get content out there that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office this year.

Get Your Blog On! The Important Role Blogging Plays for Your Practice

Social media is great (well, most of the time). It is almost like a giant party or a never-ending conference in which we get to meet countless awesome people in specific areas of interest. Through Twitter, Facebook, LinkedIn and other sites you can meet new patients and even referring doctors. However, what adds to that social media management is blogging. Here is why blogging can be beneficial to your practice:

The Importance of Blogging

By sharing helpful advice through blog posts, you will position yourself and your office as experts in your industry as well as a trustworthy source for someone in your field. Blogging also helps to market your dental practice because blog posts can be shared across multiple social networks, as well as through emails. If others find your blog post to be helpful, it might get a lot more attention than you had initially imagined it would bring.

The use of blogging also helps to boost search engine optimization (SEO) for your website. I’m sure you’ve heard those three letters before and often wonder what you can do to help improve your ranking: Blog! Blog! Blog! The more blog posts you have out there, the more traffic is going to be generated and the more leads for new patients you will receive. A blog is an extension of your website, which means regularly posting once a week or more will help to keep your website up-to-date.

Blogging and SEO Tips

We all visit Google on a regular basis to search for a certain topic. If you are blogging, those posts can be optimized for SEO search terms, which, in turn, can help bring presence to your website and blog.

For starters, once you have a blog, it is important to write organic content that is tailored for the reader, not Google. Do not, I repeat, DO NOT keyword stuff your blog posts. By stuffing your blog with keywords you are not only making it harder to read for your patients, but you are also creating a warning to Google that this is spam. So, just go with the flow and write that educational content you know your patients are looking for.

Choosing Blog Topics

This can be an easy idea or not. Look to your patients for help–what are some of their common questions they seem to ask frequently in your office? Take those questions and turn them into blog posts, so they can easily have their questions answered when not in your office.

Do you have a new service or new employee? Blog about it! Share information on the new service and the new employee. By doing this you can educate your patients on an area they might never have known about before, such as sleep apnea!

Take your marketing and practice into your own hands by creating a blog. But don’t forget to update it frequently. If you don’t have time to write a blog every week, I highly recommend hiring a freelance writer–I did and it was the best decision I have made for my marketing, research and writing needs.

Create a Working Partnership with a Content Writer

I’ve mentioned it previously, but it is time to revisit the partnership between a dentist and a content writer. With such a vast understanding of everything, a writer can significantly improve your practice’s marketing efforts and all without breaking your budget. A writer is a multifaceted job, which means he or she can help out in a variety of areas. From in-office educational materials to repeat blog posts and social media management, a content writer is your go-to person for all of your marketing needs. Let’s take a look at some of the services a content writer/creator can provide you and your office:

An Educational Blog

From day one in the dental field to a more advanced position within dental sleep medicine and craniofacial pain, you will be busy seeing patients. So where do you find time to blog? You don’t have to! When you create a working partnership with a content writer you are taking that extra work off of your plate. I have been working with my writer, Sara Berg, for more than 3 years now and it takes a lot of work off of my plate when it comes to my marketing and website. Plus, if I need a new topic or something new written, she’s right there ready to help—it’s such a relief.

Make sure you work with a write you can trust and create topics that interest your office and patients. Start with the services you offer and then branch out and expand on those topics—there are endless opportunities to write about. Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field. And, if you need a writer you can trust, I highly recommend Sara—I can share her writing skills to help out!

An Active Social Network

It’s one thing to have a personal Facebook, Twitter, Google+, or Instagram, but what about for your practice? And, if you already have one for your practice, are you utilizing it to your best ability? When you have a profile for your practice on each social channel you can let your content writer take the reigns. A writer will help share important articles, updates on your practice, photos, and blog posts so your patients are constantly in-the-know with important information. If you want to, you can even have your content writer respond to patients as needed—that saves even more time. But remember to always share important information with the writer as it comes up, so they can always be up-to-date with your office since they are not in it.

An Effective Marketing Strategy

From website content creation to newsletters, blogs and emails, a content writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!

However, what is even more important for your marketing strategy is your website. The availability of a website will allow your practice to be searchable on the Internet. Remember to include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.

Well, what are you waiting for? Get out there and hire a writer to help you tackle your marketing strategy—I’ll even share my writer’s information for you. A working partnership with a content writer will help you to reach your patients and other doctors while taking the stress off of you and allowing you to have creative, up-to-date content for instant and easy access for your patients.

For further information on marketing services, please contact Sara Berg at SaraAnneBerg@gmail.com or (630) 272-0423 and tell her Dr. Patel sent you!