New year, new web presence: Why blogging is important

With every new year comes new resolutions to make and keep. For 2019, I have something different for you to consider adding to the top of your list of resolutions: blogging. It doesn’t seem like something you should be worried about. However, blogging is important. As a dentist, blogging is a great resource to reach your patients. When patients see that you care, they care too. Start blogging today to share important health information. Here is why blogging is important and can help improve your practice’s patient panel.

It improves your web presence

A main reason why blogging is important is it contributes to your improved online presence. Updating your blog regularly helps your potential and established patients find you. It is also just as important for them to relate to you.

Blogging increases the chances your business will be found. But how does that happen? It happens because each new blog post you and your team writes creates a new indexable page. Not to mention, well-written and informative blog posts attract inbound links, giving your website a higher rank on search engines – this is where SEO improves.

It increases your credibility

Not only will you gain better visibility, but you can also gain increased credibility. If you consistently write content that is creative, helpful and relevant to your readers, you will start to be known as a “thought leader.” In other words, you will be someone who is viewed as an authority in their field, which helps you to earn trust as you work to convert blog readers into patients.

The availability of a blog helps you to create a trustworthy reputation with your patients. The more you update your blog and include important dental information, the more your patients will begin to trust you and go to you for all of their dental information needs. Active blogging helps you to establish yourself and your practice as an expert in your field – whether it is general dentistry, dental sleep medicine, or other topics of interest.

Prospective and established patients want to feel connected to you as their provider and to your entire practice. The more connected they feel, the more inclined they are to seek your advice. By blogging, you continue to serve your patients’ dental care needs outside of the office – your care doesn’t stop when the patient leaves your office.

Your practice is missing content

Dental school teaches you everything you need to know. And after graduation, you might even advance your areas of focus by seeking further education. But what about learning how to properly write for marketing your practice? Bet you weren’t taught that in school.

It might seem like knowing how to write a blog, website content, press releases, educational content, and marketing materials is that important. Your priority is treating patients, right? Yes, that is right, but you need to fulfill marketing efforts to reach those patients. Whether you, a member of your team or a freelance writer works on content marketing for your practice, it is key to establishing your brand. From social media management to blogging and other options, it’s time to get started.  

Maintain an up-to-date blog

It doesn’t matter if you are just starting out as a general dentist or you are an established dental sleep medicine practice, it is important to blog on your website as soon as you can. I am aware of how busy you are and how hard it is to juggle multiple projects, but that is why you will need to get a member of your staff or a freelance writer to help. The extra help with writing will eliminate the stress of needing to think of topics to write about in a weekly blog.

So how do you think of topics? It’s actually quite simple, so try not to overthink it. Begin with the services you offer and explain them for your patients. A better understanding of those services is helpful. From there you can dive deeper into topics based on the initial services. And once your writer knows what you want, the easier it will get! The availability of weekly blogs can help to reach your patients while developing trust because you are showing you are an expert in your field.

Be Social

While you may already have your own personal Facebook, Twitter, Google+ or Instagram, but does your practice? And if your practice is already on social media, are you using it to your advantage? Your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week.

Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share.

It is important to become an expert in your field not just at your practice, but online as well. Working with a writer can help you reach your patients and other doctors. It takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.

Revisit These 3 Marketing Strategies in 2017

We are already three months into 2017, so where is your marketing plan? Have you begun planning, or is it just sitting by the wayside? When creating your marketing plan for the rest of the year, it is important to focus on making sure your products and services meet your patients and their needs–a proper marketing plan will develop long-term and profitable relationships with those patients. Follow this list of 4 dental office-marketing ideas to consider this year:

1. A Monthly Newsletter

As a practice that is establishing their role in dental sleep medicine and craniofacial pain, you might benefit by sending out monthly emails to your patients that targets the importance of getting treated. Some information might include:

  • What is sleep apnea?
  • What is Craniofacial Pain?
  • What is TMD?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include in these newsletters are limitless. And, if you’re stuck on what to write, just listen to your patients and their needs! Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

2.Get Social

I’ve mentioned it before, and I’ll say it again. Social media is an essential part to every marketing plan.  Utilize Facebook or Twitter to post fun facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends. Without engagement, your patients will simply browse over the information without really paying attention.

3. Content Creation Through Blogging

Blog posts are an extension of your website and another way to get content out there that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office this year.

Get Your Blog On! The Important Role Blogging Plays for Your Practice

Social media is great (well, most of the time). It is almost like a giant party or a never-ending conference in which we get to meet countless awesome people in specific areas of interest. Through Twitter, Facebook, LinkedIn and other sites you can meet new patients and even referring doctors. However, what adds to that social media management is blogging. Here is why blogging can be beneficial to your practice:

The Importance of Blogging

By sharing helpful advice through blog posts, you will position yourself and your office as experts in your industry as well as a trustworthy source for someone in your field. Blogging also helps to market your dental practice because blog posts can be shared across multiple social networks, as well as through emails. If others find your blog post to be helpful, it might get a lot more attention than you had initially imagined it would bring.

The use of blogging also helps to boost search engine optimization (SEO) for your website. I’m sure you’ve heard those three letters before and often wonder what you can do to help improve your ranking: Blog! Blog! Blog! The more blog posts you have out there, the more traffic is going to be generated and the more leads for new patients you will receive. A blog is an extension of your website, which means regularly posting once a week or more will help to keep your website up-to-date.

Blogging and SEO Tips

We all visit Google on a regular basis to search for a certain topic. If you are blogging, those posts can be optimized for SEO search terms, which, in turn, can help bring presence to your website and blog.

For starters, once you have a blog, it is important to write organic content that is tailored for the reader, not Google. Do not, I repeat, DO NOT keyword stuff your blog posts. By stuffing your blog with keywords you are not only making it harder to read for your patients, but you are also creating a warning to Google that this is spam. So, just go with the flow and write that educational content you know your patients are looking for.

Choosing Blog Topics

This can be an easy idea or not. Look to your patients for help–what are some of their common questions they seem to ask frequently in your office? Take those questions and turn them into blog posts, so they can easily have their questions answered when not in your office.

Do you have a new service or new employee? Blog about it! Share information on the new service and the new employee. By doing this you can educate your patients on an area they might never have known about before, such as sleep apnea!

Take your marketing and practice into your own hands by creating a blog. But don’t forget to update it frequently. If you don’t have time to write a blog every week, I highly recommend hiring a freelance writer–I did and it was the best decision I have made for my marketing, research and writing needs.