Marketing to a New Generation of Patients: Millennials

The millennials are taking over. Making up a large portion of the U.S. population, millennials require unique marketing in order to develop a long-term patient base for your dental practice. Think the way they think–digitally. Patients are always on their phones, computers or tablets, which means you need to cater your marketing to their needs.

Improve Your Online Presence

The American Press Institute has shown that 51% of millennials are mostly or almost always online. That means they are using their smartphones, desktops, laptops or tablets for the information they need. Our patients want up-to-date information, photos, directions, addresses and other information to ensure your practice stands out from the rest.  

What these patients need is a well-designed, easy-to-use, fast loading website. When creating a website, make sure it is bright, good looking and easy to navigate. This will help to get you noticed online, but don’t forget to keep your website and practice in good standing on review sites such as Yelp and Google. And, if anyone leaves a review, make sure to respond to each person in a reasonable manner–whether it is a good or bad review.

Increase Mobility and Simplicity

Mobile, mobile, mobile. Say it with me, “be mobile friendly.” This is key for success. Google’s criteria to determine your website’s ranking is based on how mobile friendly it is. If your website has long load times and is hard to navigate while on a mobile device, Google will place your website at a lower ranking.

And, to go with mobile-friendly websites, it is important to keep it simple. You want a website that is modern, efficient and easy to read. Remember to also ensure there is a feature that allows online booking for appointments and a way to download patient forms–it allows for that instant gratification that millennials are looking for.

Be Socially Active

Everyone seems to be social these days. From Facebook to Instagram and Snapchat, millennials are always connected in some way. This means you need to make sure your social media pages include contact information, photos of your office and your team, as well as up-to-date information.

Get your marketing plan up to par with the needs of millennials and you will see a significant improvement in your dental practice. If you need any further guidance or help, please feel free to contact me.