Proper Implementation of Social Media in Dentistry

Do you have a Facebook, Twitter, Instagram, LinkedIn or another social media channel? Are you actively utilizing your platform? If you have answered no to either, or both, it is time to get your office in gear with social networking–and I don’t mean just sharing GIFs. An active social network allows you to reach your patients and even medical professionals with important information any time of the day. Whether you are sharing blog posts or office information, it is important to maintain your social presence in order to remain the go-to place for your patients.

Start Posting Now

If you haven’t posted anything on your social media channels in a while, now is the time to get that going. And, with your posts, be sure to pay attention to when you are posting. While the first couple times might be trial and error, you will soon figure out the times your patients are active on social media by the interaction on each post–pay attention to that. Try in the morning because most people tend to check their social media upon waking in the morning. Another good time is either at lunch or after work.

Share Better Not More

What are you sharing? Can your patients relate? Are you posting non-stop? If you are posting several times day everyday–STOP. The more often you post, the more patients might “unlike” or “unfollow” your page if they can’t relate. Stick to a couple times a week, once a day, and make sure to post interesting information they will want to read and share.

You can help educate your patients by doing the following:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

Let your patients know that you are available and are listening. Contact my office if you have any further questions about how to better utilize social media, or contact Sara Berg (she helps me manage my social channels).