So, you have your social network up and running, and have been actively posting. With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.
Times to Post
You may not realize it, but timing is important. Ask yourself this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting. For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunchtime, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.
Content Sharing
Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.
Help to educate your patients in dental sleep medicine by:
- Answering questions
- Providing resources
- Sharing images
- Giving tips
The purpose of Facebook, Twitter and Google+ is to educate your patients on your specific area of interest. From articles throughout the Internet to your own educational blogs, social media channels are available for you to reach your patients in any way possible—even if it is to announce a new member to your already expansive dental team.
Let your patients know that you are available and are listening.
