How is Your Social Network?

So, you have your social network up and running, and have been actively posting. With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.

Times to Post

You may not realize it, but timing is important. Ask yourself this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting. For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunchtime, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.

Content Sharing

Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.

Help to educate your patients in dental sleep medicine by:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

The purpose of Facebook, Twitter and Google+ is to educate your patients on your specific area of interest. From articles throughout the Internet to your own educational blogs, social media channels are available for you to reach your patients in any way possible—even if it is to announce a new member to your already expansive dental team.

Let your patients know that you are available and are listening.

The Anatomy of a Newsletter

Another way you can reach your patients, or even peers in the medical community, is through newsletters. I recently started incorporating newsletters for further reach and to share valuable information. Whether it is information about my office, upcoming lectures, or educational information, I can utilize newsletters to get out the most important information every month through email. To help you incorporate monthly newsletters into your marketing efforts, let’s take a look at what can be included and how to structure it.

Get Organized

As you start to think about creating a newsletter, stop for a moment and get your thoughts in order. Before you begin to create your masterpiece, try to get as many of these thought out as possible:

  • Topic – What topic are you focusing on? The topic should be a core part of your business to establish your authority and credibility.
  • Content types – What types of content will you include in your newsletter? Choose varied types of content to interest and engage subscribers.
  • Newsletter name – What will you call your newsletter? Every book, newspaper, and magazine has a name, so should your newsletter!
  • Goals – what do you hope to achieve by sending an email newsletter to your subscribers?
  • Design – what will it look like?
  • Timing – when will you send your newsletter and how often? Most experts agree that the best time of day is in the morning.

By gathering this information before you sit down and begin, you can make the newsletter a lot quicker than if you think of all of the information you need beforehand—start brainstorming!

Create an Editorial Calendar

Much like an editor for a newspaper, creating an editorial calendar is proven to be extremely helpful. This step is a breeze because you have already determined when and how often to send your business newsletter. Now all you have to do is plan things out a few months in advance. Or, if you want to live on the edge of your seat, you can decide as you go! Either option actually works, but you have to make sure you stay on top of everything. However, by planning things out a few months in advance, you can have time to research, delegate, design and create the content needed for your email newsletter.

To create your editorial calendar, you will need to know what needs to be done when and by whom—this is so you won’t have to worry about keeping up. You will have it all readily available! You should also keep in mind how you will be integrating your newsletter with other areas of your marketing, such as blog posts, social media, articles, etc. Your editorial calendar can help you:

  • See where you can leverage other content
  • Avoid overextending your team
  • Create a more cohesive and consistent customer experience and brand image

After you have everything prepared, you can get started on your newsletter! And, with your editorial calendar, you will be set for months or for even the next year! And, don’t worry, if you go off track and change your editorial calendar as you go, that is ok, too.

Remember, your newsletter is for your practice and your personal marketing needs. Share important information and have fun while doing it!

Can I Offer Pain and Dental Sleep Medicine?

Beautiful woman lying and sleep on the snowy bedThe answer is, “Yes!” Of course you can offer pain and dental sleep medicine services in your practice. With the first step of deciding to offer these services out of the way, the most important steps are completing continuing education to ensure you can provide your patients with proper care, as well as how you can implement it into your dental practice. Let’s take a look:

Complete Continuing Education

After you have decided to offer dental sleep medicine in your practice, it is important to start your education. By completing continuing education in the area of dental sleep medicine you can establish a practice that offers the best care possible. Just as you completed dental school, you will need to the same with dental sleep medicine. Go to lectures and seminars. Complete a shadowing of an experienced dental sleep medicine dentist. No matter what, you are getting the experience and knowledge you need to provide superior care for your patients.

Market Yourself

We’ve said it before, but it cannot be said enough—market yourself and your practice. Understanding your competitive marketplace is critical when developing a new offering or expanding a service line. Do your diligence by asking the following questions:

  • How large is the market?
  • How accessible are these patients?
  • How will sleep competitors respond to this new service?
  • Are there opportunities to collaborate?

These are all important questions that work to help improve your dental sleep medicine practice. Once you create an effective marketing campaign you can reach current and future patients.

Communicate

One of the biggest mistakes in launching a new dental program is understanding the importance of language. By integrating dental sleep medicine into your practice, it requires new behaviors and ways of adapting—especially through the words you use. Pay close attention to how you describe your service. Using the wrong words can deter patients away from your office and those new services, so make sure you word your content appropriately. Everyone in your office should have a solid understanding of what dental sleep medicine is, who can benefit, how it works, and why it is so important. And, with that comes being fluent in dental sleep medicine so that everyone can describe it to patients without hesitation.

The future of dental sleep medicine is a bright one. With numerous opportunities to provide value through improved patient care, your options are endless, so take charge as soon as possible. Remember, anything is possible and if you put your mind and energy into this, your practice has the opportunity to be extremely successful.

Contact Dr. Mayoor Patel for more information on Dental Sleep Medicine and the next steps you should take to offer these services to your current and future patients.

The Dentist and Writer: A Perfect Match for Success

handshakeIt’s a team you might have never thought was possible: the dentist and the writer. While these professions are on two separate ends of the spectrum, they actually make quite the duo. Think about marketing. In order to gain new patients and get your name out there you need a marketing plan—a good one at that. With help from a writer, you can create a successful marketing campaign that includes social media management, blogging, and many other options.

Start Blogging

Whether you are beginning a general dentistry practice or a dental sleep medicine practice, start blogging! I understand that you are busy with seeing patients, but hiring a freelance writer can help eliminate the stress of needing to blog weekly. I currently use Sara Berg as my freelance writer—she has been writing for my office for two years now. Work with a writer you can trust and create topics that interest your office and patients. Start with the services you offer and then expand. Think about questions your patients frequently ask and start writing! Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field.

Be Social

You might already have Facebook, Twitter, Google+ or Instagram, but are you using it to your advantage? In addition to your personal social media channels, create ones for your practice. By doing so, your writer can keep your social network up-to-date with important information, while also sharing your blog posts each week. Share important articles, updates on your practice, photos and blog posts so your patients are constantly in-the-know for important information. The number of times you should be posting varies from each network and how often you want your patients to be updated. Try for at least once a week and increase posting with each special message you want to share. A partnership with a freelance writer eliminates the need for you to post every week. The writer will update the social media channels for you with blogs and other informative updates. Share important information with the writer as it comes up.

Market, Market, Market

Marketing is vital for a successful practice—how else will you reach current and new patients? Marketing covers all other areas for your practice. From website content creation to articles, newsletters and emails, a writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!

Even more important is your website. A website will allow your practice to be easily searchable on the Internet, so include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.

Become an expert in your field not only at your practice, but throughout the Internet as well. Working with a writer can help you reach your patients and other doctors, as well—it takes the stress off of you and allows you to have creative, up-to-date content for easy access in all areas.