Revisit These 3 Marketing Strategies in 2017

We are already three months into 2017, so where is your marketing plan? Have you begun planning, or is it just sitting by the wayside? When creating your marketing plan for the rest of the year, it is important to focus on making sure your products and services meet your patients and their needs–a proper marketing plan will develop long-term and profitable relationships with those patients. Follow this list of 4 dental office-marketing ideas to consider this year:

1. A Monthly Newsletter

As a practice that is establishing their role in dental sleep medicine and craniofacial pain, you might benefit by sending out monthly emails to your patients that targets the importance of getting treated. Some information might include:

  • What is sleep apnea?
  • What is Craniofacial Pain?
  • What is TMD?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include in these newsletters are limitless. And, if you’re stuck on what to write, just listen to your patients and their needs! Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

2.Get Social

I’ve mentioned it before, and I’ll say it again. Social media is an essential part to every marketing plan.  Utilize Facebook or Twitter to post fun facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends. Without engagement, your patients will simply browse over the information without really paying attention.

3. Content Creation Through Blogging

Blog posts are an extension of your website and another way to get content out there that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office this year.

Marketing Your Dental Office in 3 Easy Steps

Great news! You’ve decided to expand your practice by including Dental Sleep Medicine and Craniofacial Pain services. So, what is the next step? Let’s start marketing! Whether you decide to higher a big-name marketing company or a freelance writer, creating an effective and successful marketing campaign is important for educating your patients and referring doctors.

1. Get Out There and Introduce Yourself to Your Community

Reach out to your community. Don’t be afraid to let your community know who you are and what services you provide. Introduce your practice to your local sleep specialist or family doctor. By doing this, your local sleep physician or family doctor will be aware of the services you provide, while building a relationship for proper diagnosis and treatment planning.

Introducing yourself to a local sleep physician and family physician is a good way to establish a solid relationship because you’re informing them that you:

  • Are screening your dental patients for sleep apnea
  • Will be referring to them for an evaluation and diagnosis

When you have evaluated and placed an oral appliance in a patient, a follow-up sleep study is recommended to determine the success of your therapy. Once again, this opens up doors since you will utilize the sleep physicians in your community to retest your patients.

2. Learn How to Properly Bill Medical Insurance

It is also important to gain an understanding on how to file a medical claim for oral appliance therapy since dental insurance offers no coverage. There are companies and products one can invest in to better understand medical billing. An example is Nierman Practice Management.

Like many companies, Nierman Practice Management provides a comprehensive suite of products, educational courses and software solutions to help grow your sleep practice. You should also consider being “in network” with medical insurance plans since your patients ask for it. This helps your office become more visible and easily accessible for patients.

3. Enhance Your Web Presence

As you know, your patients utilize the Internet on a daily basis. From shopping to socializing, they can use the Internet for all of their needs, so why aren’t you doing the same?

Creating and improving your web presence is essential in marketing your Dental Sleep Medicine practice. From social media management to Search Engine Optimization (SEO), it is important to establish a proper plan for the maintenance of your web presence.

As you know, the Internet is endless, which means your marketing efforts are as well. To begin, I personally utilize a freelance writer, Sara Berg, to manage my marketing and web presence. She provides me with:

  • Custom blog posts
  • Web content
  • Press releases
  • Social media management
  • Professional articles
  • Ghostwriting a book
  • Reviews

Through these services, I am able to maintain a well-rounded web presence and marketing plan—you can, too. You’ve taken the biggest step already—choosing to incorporate Dental Sleep Medicine into your practice.

Now it is time to take charge of marketing your Dental Sleep Medicine and Craniofacial Pain office to reach new patients. What are you waiting for? Get going!

Create a Working Partnership with a Content Writer

I’ve mentioned it previously, but it is time to revisit the partnership between a dentist and a content writer. With such a vast understanding of everything, a writer can significantly improve your practice’s marketing efforts and all without breaking your budget. A writer is a multifaceted job, which means he or she can help out in a variety of areas. From in-office educational materials to repeat blog posts and social media management, a content writer is your go-to person for all of your marketing needs. Let’s take a look at some of the services a content writer/creator can provide you and your office:

An Educational Blog

From day one in the dental field to a more advanced position within dental sleep medicine and craniofacial pain, you will be busy seeing patients. So where do you find time to blog? You don’t have to! When you create a working partnership with a content writer you are taking that extra work off of your plate. I have been working with my writer, Sara Berg, for more than 3 years now and it takes a lot of work off of my plate when it comes to my marketing and website. Plus, if I need a new topic or something new written, she’s right there ready to help—it’s such a relief.

Make sure you work with a write you can trust and create topics that interest your office and patients. Start with the services you offer and then branch out and expand on those topics—there are endless opportunities to write about. Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field. And, if you need a writer you can trust, I highly recommend Sara—I can share her writing skills to help out!

An Active Social Network

It’s one thing to have a personal Facebook, Twitter, Google+, or Instagram, but what about for your practice? And, if you already have one for your practice, are you utilizing it to your best ability? When you have a profile for your practice on each social channel you can let your content writer take the reigns. A writer will help share important articles, updates on your practice, photos, and blog posts so your patients are constantly in-the-know with important information. If you want to, you can even have your content writer respond to patients as needed—that saves even more time. But remember to always share important information with the writer as it comes up, so they can always be up-to-date with your office since they are not in it.

An Effective Marketing Strategy

From website content creation to newsletters, blogs and emails, a content writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!

However, what is even more important for your marketing strategy is your website. The availability of a website will allow your practice to be searchable on the Internet. Remember to include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.

Well, what are you waiting for? Get out there and hire a writer to help you tackle your marketing strategy—I’ll even share my writer’s information for you. A working partnership with a content writer will help you to reach your patients and other doctors while taking the stress off of you and allowing you to have creative, up-to-date content for instant and easy access for your patients.

For further information on marketing services, please contact Sara Berg at SaraAnneBerg@gmail.com or (630) 272-0423 and tell her Dr. Patel sent you!

Content Marketing and Your Practice

In today’s technologically advanced society, simply owning and running your dental practice is not enough. While treating your patients is one of the most important parts of your practice, there is another area that is just as important: Content Marketing. Yes, you heard me right. So, what does content marketing have to do with dentistry? Everything! The use of content marketing not only helps get your practice’s name out there, but it also helps to educate your patients so that they can continue to take proper care of themselves outside of your office as well. Here’s what you can do with content marketing to help improve your presence:

Blog, Blog, Blog

By incorporating a blog on your website you are creating an extension of your site. Utilize your blog to share important information about your practice, dentistry, sleep apnea, craniofacial pain, tips, and other information you feel your patients need to know. The blog is there for you to use it as you wish. Whether it is once a month, once a week or twice a week—make sure you are blogging to establish yourself as a thought leader in your industry. 

Get Social

Jump on social media to interact with your patients. Not only can your patients “like” your office, but they can leave reviews, message you and ask questions. It also allows you to actively respond to your patients outside of office hours, as well as a platform to share all those blog posts you will be creating!

Reach Out to Patients

Reaching out to your patients is simple. Whether you create a monthly newsletter or send out weekly emails with updates, it is important to reach out to your patients to keep the lines of communication open. You want to make sure your patients know they can contact you with questions or concerns and you will be open to speaking with them.

In-Office Education

From pamphlets to handouts, keeping your patients educated is important in your office, too. To keep them educated, you can put together pamphlets or one page handouts that touch base on important information that you feel they should know. You might also consider a frequently asked questions sheet that covers areas many patients are always interested in.

No matter what route you take, it is important to make the most out of content marketing for not only reaching your patients, but in creating a presence for your practice. Contact me if you have any questions!