Guidelines for choosing blog post topics

The best part about blogging is that your topics are limitless. This means you can write about just about anything that relates to you, your practice, important events, etc. Be sure to choose what people want to hear. An easy way to determine good topic choices is to think of questions that your patients commonly ask. You can use your blog as a way to answer each of these questions. And your patients can then visit your blog for answers to those questions. Let’s find out more about choosing blog post topics and making it work for you.

Do your research

When choosing blog post topics, search for other blogs in your industry. Look at popular blog posts to get other blog ideas. Viewing what other blogs are posting can help give you a good idea of what your industry likes to talk about and read. Additionally, in the past your blog and press releases were separate areas.

However, blogs can now often be a better choice than releasing a press release. By using your blog for not only educational information, but to announce new procedures, upcoming events and other newsworthy topics, you can complete a well-rounded blog that reaches your patients.

Look forward to blogging

Blogging might feel forced at first, but over time you may begin to look forward to blogging and may even leave yourself notes as you think of new topics to share with your patients. Blogging is fun and can significantly improve your web presence and credibility, so start now! You will find that the rewards of blogging are worth that extra effort.

Remain active online

I owe my success to active blogging. You might be thinking to yourself, “But Dr. Patel, you are always on the road or helping patients. Where do you find the time?”  An active and up-to-date blog takes a lot of work, but it shows that you are an expert in Dental Sleep Medicine and other areas of dentistry. While I understand how you may not have enough time due to your busy schedule, I personally utilize a freelance blogger, Sara Berg. Through her efforts and help I have been able to maintain an active, engaging blog for my patients and other dentists.

I highly encourage you to do the same in order to maintain an educational blog for your practice! If you are blogging, how do you choose your blog post topics? I’d love to learn how you make it work too!

New year, new web presence: Why blogging is important

With every new year comes new resolutions to make and keep. For 2019, I have something different for you to consider adding to the top of your list of resolutions: blogging. It doesn’t seem like something you should be worried about. However, blogging is important. As a dentist, blogging is a great resource to reach your patients. When patients see that you care, they care too. Start blogging today to share important health information. Here is why blogging is important and can help improve your practice’s patient panel.

It improves your web presence

A main reason why blogging is important is it contributes to your improved online presence. Updating your blog regularly helps your potential and established patients find you. It is also just as important for them to relate to you.

Blogging increases the chances your business will be found. But how does that happen? It happens because each new blog post you and your team writes creates a new indexable page. Not to mention, well-written and informative blog posts attract inbound links, giving your website a higher rank on search engines – this is where SEO improves.

It increases your credibility

Not only will you gain better visibility, but you can also gain increased credibility. If you consistently write content that is creative, helpful and relevant to your readers, you will start to be known as a “thought leader.” In other words, you will be someone who is viewed as an authority in their field, which helps you to earn trust as you work to convert blog readers into patients.

The availability of a blog helps you to create a trustworthy reputation with your patients. The more you update your blog and include important dental information, the more your patients will begin to trust you and go to you for all of their dental information needs. Active blogging helps you to establish yourself and your practice as an expert in your field – whether it is general dentistry, dental sleep medicine, or other topics of interest.

Prospective and established patients want to feel connected to you as their provider and to your entire practice. The more connected they feel, the more inclined they are to seek your advice. By blogging, you continue to serve your patients’ dental care needs outside of the office – your care doesn’t stop when the patient leaves your office.

Get Your Blog On! The Important Role Blogging Plays for Your Practice

Social media is great (well, most of the time). It is almost like a giant party or a never-ending conference in which we get to meet countless awesome people in specific areas of interest. Through Twitter, Facebook, LinkedIn and other sites you can meet new patients and even referring doctors. However, what adds to that social media management is blogging. Here is why blogging can be beneficial to your practice:

The Importance of Blogging

By sharing helpful advice through blog posts, you will position yourself and your office as experts in your industry as well as a trustworthy source for someone in your field. Blogging also helps to market your dental practice because blog posts can be shared across multiple social networks, as well as through emails. If others find your blog post to be helpful, it might get a lot more attention than you had initially imagined it would bring.

The use of blogging also helps to boost search engine optimization (SEO) for your website. I’m sure you’ve heard those three letters before and often wonder what you can do to help improve your ranking: Blog! Blog! Blog! The more blog posts you have out there, the more traffic is going to be generated and the more leads for new patients you will receive. A blog is an extension of your website, which means regularly posting once a week or more will help to keep your website up-to-date.

Blogging and SEO Tips

We all visit Google on a regular basis to search for a certain topic. If you are blogging, those posts can be optimized for SEO search terms, which, in turn, can help bring presence to your website and blog.

For starters, once you have a blog, it is important to write organic content that is tailored for the reader, not Google. Do not, I repeat, DO NOT keyword stuff your blog posts. By stuffing your blog with keywords you are not only making it harder to read for your patients, but you are also creating a warning to Google that this is spam. So, just go with the flow and write that educational content you know your patients are looking for.

Choosing Blog Topics

This can be an easy idea or not. Look to your patients for help–what are some of their common questions they seem to ask frequently in your office? Take those questions and turn them into blog posts, so they can easily have their questions answered when not in your office.

Do you have a new service or new employee? Blog about it! Share information on the new service and the new employee. By doing this you can educate your patients on an area they might never have known about before, such as sleep apnea!

Take your marketing and practice into your own hands by creating a blog. But don’t forget to update it frequently. If you don’t have time to write a blog every week, I highly recommend hiring a freelance writer–I did and it was the best decision I have made for my marketing, research and writing needs.

Let’s Talk About Press Releases and Blog Posts

“Like ‘content farms’ and ‘comment spam’ (which both worked for a while), Google has made adjustments to limit the value of ‘press release SEO’. These types of actions help limit the junk (although some people never learn) and steers press releases back towards the direction of newsworthy items versus keyword-optimized spam – although it’s clear that the value of a press release will never again be as high as it was in the pre-Google era.” – Meltwater 

What happened to press releases and articles? When you want to get your name out there, send a press release, right? Wrong. While press releases can be extremely beneficial for awareness and announcements, it is important that you do not overdo it. It is time to evolve with up-to-date press release requirements and that means limiting the number of releases you send out each year.

Where Blogs Come In

With the issue of not having enough newsworthy topics for press releases, it is important to shift your focus onto blogs as a primary source of content for not only search ranking efforts, but for the education of your patients. Here are a number of blog benefits:

  • Easy to manage and edit
  • Generates unique content for the site
  • Creates a link worthy entity
  • Interactive tone of voice
  • More unique posts will improve visibility
  • Easier to answer users’ queries

Research shows that 71% of consumers will make a purchase after hearing a review from a trusted source via social media. Bloggers rank as highly trusted sources that have reached influential status because their followers deem them as such[1].

As blogs and social media sites continue to expand, it is making it easier than ever before to share and submit information online. With that being said, we shouldn’t disregard the benefit of press releases. When used correctly with the release of newsworthy information, readers and Google will see it as a trusted source, not just spam. And that is what we want. You never want to spam the system or your patients–you want to educate them. Forcing keywords and generic content will ultimately hurt the program and what you are trying to convey to your patients. The question is—what does it mean to be newsworthy?

Aiming for Newsworthy

What does it mean to be newsworthy? You can’t just say that your office treats sleep apnea—that’s not newsworthy. It needs to be specific, and the readers need to know why it’s an important source of information. Thus, we need to stress what a press release has always stood for—an announcement. For example, newsworthy content includes:

  • Community involvement
  • New staff
  • New procedures
  • New technology
  • Continuing education
  • Lecturing
  • Anniversary
  • New office location

We have seen a decrease in interest for press releases, which is why it is important to take a second look at the number you might be releasing. While press releases are still useful for SEO, it’s not the dominating trend—blogging is.

So, what are you waiting for? Get out there and start blogging now!

 

 

 

 

 

[1] http://www.business2community.com/blogging/importance-bloggers-2014