Revisit These 3 Marketing Strategies in 2017

We are already three months into 2017, so where is your marketing plan? Have you begun planning, or is it just sitting by the wayside? When creating your marketing plan for the rest of the year, it is important to focus on making sure your products and services meet your patients and their needs–a proper marketing plan will develop long-term and profitable relationships with those patients. Follow this list of 4 dental office-marketing ideas to consider this year:

1. A Monthly Newsletter

As a practice that is establishing their role in dental sleep medicine and craniofacial pain, you might benefit by sending out monthly emails to your patients that targets the importance of getting treated. Some information might include:

  • What is sleep apnea?
  • What is Craniofacial Pain?
  • What is TMD?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include in these newsletters are limitless. And, if you’re stuck on what to write, just listen to your patients and their needs! Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

2.Get Social

I’ve mentioned it before, and I’ll say it again. Social media is an essential part to every marketing plan.  Utilize Facebook or Twitter to post fun facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends. Without engagement, your patients will simply browse over the information without really paying attention.

3. Content Creation Through Blogging

Blog posts are an extension of your website and another way to get content out there that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office this year.

Consulting for Dental Sleep Medicine and Craniofacial Pain

Let me help you. While you might be out there completing your continuing education courses, what about further guidance while in your office? If you are in search of further insight into implementing dental sleep medicine and/or craniofacial pain in your dental office, I can help. As a dentist who has been in the same spot as you, I want to help you provide your patients with the best services possible since I have been there before. It’s perfectly fine having a little extra help in implementing these advanced services. By contacting me for consulting services, I can help you and your team.

What is Involved in Consulting?

Through consulting, we can focus on the following information to improve the implementation of Dental Sleep Medicine and/or TMD into your office:

  • Identifying and diagnosing patients
  • Examining patients
  • Providing accurate treatment
  • Including your staff as a well rounded team
  • Billing for the office and insurance

In addition to implementing these services into your office, it is important to adopt a marketing strategy. From Search Engine Optimization (SEO) to Social Media Management and other forms of marketing, it is imperative that you take charge of your marketing. While the availability of dental sleep medicine and craniofacial pain in your office is the most important step, you need to attract patients and educate them on these areas, which is where your marketing plan comes into play—we can help with that, too.

As an expert in the areas of dental sleep medicine and craniofacial pain, I welcome you to contact me for consulting information. Through consultations, I can help you and your practice with the implementation of dental sleep medicine and/or craniofacial pain, as well as guiding you in the right direction for marketing and other information. Whether you are a general dentistry office, or you are starting up a specialty practice that focuses on these two areas specifically, contacting me for consulting is important.

Disasters and Tragedies Associated with Sleep

As you know, it is important to treat sleep apnea before the condition worsens. To further emphasize the need for proper care of sleep apnea, I wanted to share some disasters and tragedies that have been associated with sleep. By understanding these disasters, we can continue to show just how important treatment of sleep apnea is. Let’s take a look at a few:

Exxon Valdez 1989

In 1989 a horrific accident occurred in Alaska, killing wildlife and spilling 258,000 barrels of crude oil in the process–this was Exxon Valdez. Third mate, Gregory Cousins, was allegedly sleeping at the helm. As a result, Cousins was unable to turn the boat back into the shipping lanes in time to avoid the disaster. The crew had just put in a 22-hour shift loading the oil onto the ship and Cousins reportedly had only taken a “catnap” in the last 16 hours leading up to the crash. Could this have been prevented? Absolutely.

Chernobyl Nuclear Disaster

This nuclear disaster is very well known, but did you know it might have been prevented if sleep was carefully watched? When the nuclear power plant in Ukraine exploded, it created what some describe as the world’s worst nuclear disaster. The engineers involved in the incident had been working for 13 hours or more. Two plant workers died that night and nearly 240 people were originally diagnosed with radiation poisoning, and 134 actually confirmed later.

NASA Challenger

Another tragedy is the NASA Challenger space shuttle explosion. The shuttle exploded only seconds after its January 1986 launch, which killed all crew members. According to a report in 1988, certain managers involved in the launch had only slept two hours before getting to work at 1 a.m. In a report in 1986, the Presidential Commission stated, “The willingness of NASA employees in general to work excessive hours, while admirable, raises serious questions when it jeopardizes job performance, particularly when critical management decisions are at stake.” Wow, to think that maybe this would have been prevented if sleep was taken care of is scary to think.
While this is only three instances, there are so many more to there that have occurred. We need to educate our patients so they can take further precautions in protecting not only their health, but the wellbeing of those around them.

Reggie White and Sleep Apnea

I want to take a moment to discuss Reggie White, who was a professional football player for the Philadelphia Eagles and the Green Bay Packers. As you may already know, just weeks after his 43rd birthday, Reggie White unexpectedly died. In the news reports, the potential danger of obstructive sleep apnea and related breathing disorders was highlighted.

While Reggie White was diagnosed as apnetic, he was CPAP non-compliant. As a result, he did not complete treatment because he was unaware there was another option available–oral appliances. His wife said that if Reggie White had known about oral appliance therapy, he would have worn it.

Obstructive Sleep Apnea (OSA)

As you know, OSA affects about 2% to 4% of the U.S. population, and is associated with:

  • Daytime sleepiness
  • Cognitive impairment
  • Hypertension
  • Myocardial infarction
  • Pulmonary hypertension
  • Arrhythmias

Characterized by brief periods of interrupted breathing during sleep, OSA typically lasts 10 to 30 seconds, recurring at a rate of 400 times a night (WOW!).

Sleep Apnea and Reggie White

Reggie White might have been one of those individuals who experienced a cardiac arrhythmia leading to his sudden death in his sleep. When someone has untreated sleep apnea, they are at a significant risk of developing one of the many complications of sleep apnea. While CPAP was prescribed for Reggie White, he did not wear it because at least 50% of individuals with CPAP fail to wear the device for a variety of reasons. While Reggie was prescribed it, he was not CPAP compliant and did not know of any other option.
For this reason, we need to continue to educate our patients so they know there are other alternatives. No one has to die prematurely–there’s a treatment option out there for them.