4 Marketing Strategies to Try in 2016

Happy New Year!! It’s the beginning of a new year, which means it’s time to re-evaluate your practice by developing an effective marketing strategy to keep your practice moving forward in 2016. After all, without a proper marketing plan your efforts to attract new patients are likely to be haphazard and inefficient.

When creating your marketing plan 2016 it is important to focus on making sure your products and services meet your patients’ needs and developing long-term and profitable relationships with those patients. Here is a list of 4 dental office-marketing ideas you might want to consider for 2016:

  1. Create a Newsletter

One thing you can do to better market your office is to create a mailing list in which you can send weekly or monthly newsletters to your patients. By acquiring your patients’ emails, you can easily send them updates on your office, specials and important information regarding their care. A suggested topic for emails might be weekly dental tips.

As a practice that is establishing their role in dental sleep medicine, you might benefit by sending out weekly emails to your patients that targets the importance of getting treated for sleep apnea. Some information might include:

  • What is sleep apnea?
  • What are the symptoms?
  • What treatment options are available?
  • How can my dentist help me?

The questions and tips that you can include are limitless. Use your creativity to brainstorm important ideas that your patients should know when it comes to dental sleep medicine. Through email marketing you can further reach your patients because majority of patients check their emails multiple times a day.

  1. Incorporate Social Media

I’ve mentioned it before, and I will continue to place an emphasis on how important it is to utilize social media. Use Facebook or Twitter to post fun dental sleep medicine facts to patients or updates on your practice. When patients see these “fun facts” they will be more prone to share with their friends.

Through social media, you want to not only reach your patients, but you also want to get them engaged. Without engagement, your patients will simply browse over the information without really paying attention. If you provide accurate and thoughtful information, they may be more inclined to share it with their friends—especially if that information reminds them of a friend or loved one.

  1. Utilize Blog Posts

Another important marketing factor is creating blog posts, which he have also focused on in previous blog posts. Blog posts are an extension of your website and another way to get content that is searchable through Google. While writing your blog posts, be sure to include keywords so that your blog post comes up when a patient is looking for specific information. You can utilize your blog to share educational or office information—the choice is yours.

  1. Send a Press Release

Lastly, try sending a press release once a month. Remember, though, that a press release should be “news worthy,” which means it needs to announce something. Whether you have won an award, are offering a new procedure or technology, or have moved locations all can be news worthy topics you can share through a press release.

Send a press release to local media to notify the public about your news worthy information or utilize an online distribution database to send your information through the Internet. Either way, press releases help to generate outside links back to your website for improved search results.

Contact Dr. Mayoor Patel for more information on how you can successfully market your dental office for 2016!

Lectures for 2016

With 2016 right around the corner, what do you have planned for the New Year? For the New Year why not expand your knowledge of craniofacial pain and dental sleep medicine? To help you improve the services your practice has to offer in 2016, there are several lectures available for you to choose from! Take a look:

January 29-30, 2016: ABC – Airway, Bruxism and Craniofacial Pain

Taking place in Jupiter, Florida, Dr. Mayoor Patel will introduce the relationship between the Airway, Bruxism and Craniofacial Pain. By attending this lecture series you will learn how to assess your patients, prioritize and fabricate a treatment plan that provides the best results for all three conditions. It is important to attend this lecture series to:

  • Understand the correlation between sleep apnea, bruxism and craniofacial pain.
  • Screen and identify the underlying cause of these disorders, and treat your patients more effectively.
  • Build a referral network with the medical community and get paid by medical insurance for your services.

February 19-20, 2016: Pinpoint the Pain: TMD and Craniofacial Pain

This lecture series takes place in Jupiter, Florida and helps to provide dentists with an opportunity to understand the neuroanatomical relationship within the cranio-cervical area that can complicate the diagnosis of a simple toothache or other orofacial related pain. Pain referral patterns can render misdiagnosis, potentially leading to unnecessary or ineffective treatment.

March 11-12, 2016: Advancing Your Dental Sleep Medicine Practice

This two day lecture series is the next step in implementing dental sleep medicine. It is an advanced course that empowers dentists and their teams to overcome clinical and administrative obstacles to incorporate sleep apnea therapy into their practice. Taught by credentialed industry leaders, Dr. Patel and other lecturers will utilize unique teaching tools to ensure each dentist in attendance will gain the skills needed to manage challenges that practices may experience when treating obstructive sleep apnea.

March 11-12, 2016: A Hygienist’s Role in Dental Sleep Medicine

Dental Hygienists are in the opportune position to screen general dentistry patients for sleep breathing disorders, which helps to increase the amount of sleep apnea cases organically.  By having your practice’s dental hygienists trained in their role, you can help grow your dental sleep medicine practice from within while you build referral relationships with the sleep community. If your hygienists are not maximizing their effectiveness in screening for OSA, this course is just what they need!

For more information on upcoming lectures for 2016 please contact Dr. Mayoor Patel or by visiting his Upcoming Lectures page.

The Holiday Season Brings Stress

For many, stress is the culprit to their facial pain, which means finding ways to combat stress is vital in preventing pain. Stress affects almost everyone at some point in their lives, and approximately 77 percent of people reported that they experienced physical symptoms due to stress—that’s a lot of people! To help your patients this holiday season, here are some tips you might want to share with them to help combat stress:

Be Aware

If you are feeling stressed, take a moment to notice if you’re carrying tension in your jaw. You might even notice that you are grinding your teeth. If so, it’s important to be able to pinpoint these moments throughout the day. The more you can make yourself aware of the situation, the faster you’ll be able to stop yourself from clenching and grinding when you feel anxious. When this happens, loosen your jaw and massage the muscles. Doing this might relieve some of the tension and keep pain at bay.

Get a Good Night’s Sleep

I’m sure you’ve heard it a million times, but sleep is extremely important. You should be getting at least eight hours of sleep a night in order to feel fully rested the next day. Having trouble sleeping? Make sure that electronic devices, caffeine or afternoon naps aren’t to blame. Keep your room at a comfortable temperature and leave distractions out of the bedroom for a restful sleep.

Watch What You Eat  

Your diet and stress are closely linked, and often times we don’t eat healthy when we have an impending deadline or a long workday. It’s sometimes faster just to run to the vending machine for a sugary snack than it is to pack something healthy. However, try to plan ahead before you leave for work. Be sure to stock up on fruits, vegetables and foods rich in omega-3s, which have been shown to reduce stress. Plus, you won’t have to worry about the sudden energy zap that often accompanies chowing down on a candy bar.

Don’t Forget to Exercise

You’re probably wondering when you could possibly have time to exercise; however, we don’t necessarily mean pumping iron at your local gym. Exercise is anything that gets the blood flowing, which triggers endorphins. Take a quick jaunt around the office or take a quick walk during your lunch break. You wouldn’t believe how just a little bit of movement throughout the day can instantly brighten a stressed mood.

Do you have any tips that help you deal with stress during the holiday season? I’d love to hear what they are and how they might help your patients!

How is Your Social Network?

So, you have your social network up and running, and have been actively posting. With an active social network, you can continue to reach your patients and even medical professionals with important information. From sharing educational blog posts to statuses about your practice, and even articles from around the Internet, your social network stands as a vital go-between you and your patients. Let’s take a look at how you can re-examine your social network.

Times to Post

You may not realize it, but timing is important. Ask yourself this: When do your patients go online? Or, better yet, when do you or your staff go online? By understanding when people are utilizing the Internet, you can plan out your sharing and posting. For example, most people will go on Facebook, Twitter, Google+ and Instagram when they first wake up in the morning, at lunchtime, after work and then again before bed. If you stick to a time around those indicated, you can further improve your outreach to your patients.

Content Sharing

Pay close attention to what you are sharing on your social network. Is the information you are posting relatable for your patients? Is it something they really want to know? Think about questions that your patients frequently ask you and utilize information that answers those questions.

Help to educate your patients in dental sleep medicine by:

  • Answering questions
  • Providing resources
  • Sharing images
  • Giving tips

The purpose of Facebook, Twitter and Google+ is to educate your patients on your specific area of interest. From articles throughout the Internet to your own educational blogs, social media channels are available for you to reach your patients in any way possible—even if it is to announce a new member to your already expansive dental team.

Let your patients know that you are available and are listening.