Create a Working Partnership with a Content Writer

I’ve mentioned it previously, but it is time to revisit the partnership between a dentist and a content writer. With such a vast understanding of everything, a writer can significantly improve your practice’s marketing efforts and all without breaking your budget. A writer is a multifaceted job, which means he or she can help out in a variety of areas. From in-office educational materials to repeat blog posts and social media management, a content writer is your go-to person for all of your marketing needs. Let’s take a look at some of the services a content writer/creator can provide you and your office:

An Educational Blog

From day one in the dental field to a more advanced position within dental sleep medicine and craniofacial pain, you will be busy seeing patients. So where do you find time to blog? You don’t have to! When you create a working partnership with a content writer you are taking that extra work off of your plate. I have been working with my writer, Sara Berg, for more than 3 years now and it takes a lot of work off of my plate when it comes to my marketing and website. Plus, if I need a new topic or something new written, she’s right there ready to help—it’s such a relief.

Make sure you work with a write you can trust and create topics that interest your office and patients. Start with the services you offer and then branch out and expand on those topics—there are endless opportunities to write about. Weekly blogs can help you reach your patients and develop a trusting relationship because it shows you are an expert in your field. And, if you need a writer you can trust, I highly recommend Sara—I can share her writing skills to help out!

An Active Social Network

It’s one thing to have a personal Facebook, Twitter, Google+, or Instagram, but what about for your practice? And, if you already have one for your practice, are you utilizing it to your best ability? When you have a profile for your practice on each social channel you can let your content writer take the reigns. A writer will help share important articles, updates on your practice, photos, and blog posts so your patients are constantly in-the-know with important information. If you want to, you can even have your content writer respond to patients as needed—that saves even more time. But remember to always share important information with the writer as it comes up, so they can always be up-to-date with your office since they are not in it.

An Effective Marketing Strategy

From website content creation to newsletters, blogs and emails, a content writer can help you create each document. Send monthly newsletters to keep your patients up-to-date because, with a writer, you can more effectively create shareable information. Talk to your writer about information that should be included in a newsletter and you can get to sharing!

However, what is even more important for your marketing strategy is your website. The availability of a website will allow your practice to be searchable on the Internet. Remember to include accurate educational information about each of the services you have to offer at your practice. This is also where you will find your blog. Working with a writer will help you to create professional and educational content that your patients, and even other doctors, will want to read.

Well, what are you waiting for? Get out there and hire a writer to help you tackle your marketing strategy—I’ll even share my writer’s information for you. A working partnership with a content writer will help you to reach your patients and other doctors while taking the stress off of you and allowing you to have creative, up-to-date content for instant and easy access for your patients.

For further information on marketing services, please contact Sara Berg at or (630) 272-0423 and tell her Dr. Patel sent you!

Infographic: Untreated Sleep Apnea Has Negative Effects on Patients

When sleep apnea goes untreated it can be extremely dangerous for our patients. Just as with other health conditions, untreated sleep apnea can lead to a variety of comorbidities and health complications. From an increased risk of cardiovascular disease to diabetes, the negative effects of sleep apnea are nothing to be ignored. To help your patients gain a better understanding, here are a few of the negative effects associated with untreated sleep apnea:

Negative Effects of Sleep Apnea_Infographic_Dentists

By gaining a better understanding of the negative effects of untreated sleep apnea, we can continue to improve the services we provide our patients. And, the more they know, the better prepared they are to tackle their symptoms and seek proper treatment from your office.

As you can see in the above infographic, more than 12 million people are currently suffering from sleep apnea. However, there are millions who don’t seek treatment for their symptoms because they simply believe they just didn’t get enough sleep. Through continuing education you can improve the services you offer your patients while providing a service majority of Dentists don’t currently offer.

Take the next step toward setting your practice apart from your competition by attending an upcoming lecture. And, as always, please contact my office for more information–I am always available to answer questions and provide guidance along the way!

May is Mental Health Awareness Month

May is often associated with Mother’s Day or the upcoming Memorial Day, but did you know that it is also Mental Health Awareness Month? It is, which means we have a duty to educate our patients, too. The color for mental health is green and can be seen all over. After all, Brandon Marshall began wearing lime-green cleats for mental health while playing with the Chicago Bears in October 2013.

Brandon Marshall and Mental Health

Marshal has been very public about his diagnosis of borderline personality disorder. And, since he violated the NFL’s dress code by wearing lime green cleats, he was fined $10,500. While he might have been fined by the NFL, the national news media bombarded him with attention so it did not fall upon deaf ears. Marshall ended up donating another $10,500 to a mental health organization.

Mental Health and Sleep Apnea

We face numerous struggles, both privately and publicly. And patients with sleep apnea aren’t just stuck dealing with its physical effects. Sleep apnea can also cause complications with:

Depression – A study conducted by the Centers for Disease Control and Prevention found that people with sleep apnea were more likely to experience depression than people without it. Disturbances in sleep can affect mental health and the stress of having it is enough to send some people into depression. However, sleep apnea is particularly likely to interfere with mental health because of the reduced oxygen supply to the brain at night, which can alter brain functioning and increase a person’s likelihood of developing depression.

Anxiety – Sleep apnea affects people while they’re sleeping, which can be particularly jarring. Some people have to wear special masks connected to continuous positive airway pressure (CPAP) machines to ensure that they breathe normally throughout the night and the threat of breathing problems can cause severe anxiety. In turn, this anxiety may make sleep problems worse and sleep deprivation will continue to contribute to both depression and anxiety.

Many problems associated with sleep apnea are interconnected—even stress throughout the day can make sleep apnea worse at night. With the availability of oral appliance therapy and other treatment options, we can help our patients not only find relief from their sleep apnea, but from mental conditions as well.

So, for the month of May and onward, let’s continue to educate our patients and help them to improve their sleep and overall health.

Does Coffee Make Up for Lost Sleep?

We’ve all been there before. You wake up feeling more tired than when you went to sleep so you grab a coffee on your way to work. Sure, that does the trick and you feel rejuvenated and not tired anymore. But is the use of coffee only prolonging your tiredness? According to Sleep Review Magazine and research from the Better Sleep Council (BSC), American Adults spend more than $5 billion annually trying to compensate for their lack of sleep. While coffee might be a short term solution, what is really making us so sleepy?

Poor Sleep

Approximately 82% of American adults report at least one night a week where they don’t get a good night’s sleep. And more than 6 out of 10 say they’re not sleeping well three or more nights per week. Additionally, more than half of Americans say they drink at least one extra cup of coffee, soda, or energy drink to compensate for lost sleep. Clearly poor sleep is disrupting our daily lives, but why can’t we seem to overcome it? It’s because a lot of the time patients are tired because some other condition is contributing to it, such as sleep apnea.

Some simple suggestions you can offer your patients to help improve their sleep patterns are:

  • Schedule sleep to ensure you get the best sleep possible
  • Try to go to bed 15 minutes early to adjust properly
  • Check to make sure your bed is comfortable and supportive
  • Eliminate distractions and avoid caffeine

We can help our patients get a better night’s sleep by offering suggestions and providing them with a proper diagnosis. If a patient is suffering from sleep apnea, it is our duty to ensure they receive a proper diagnosis, which also means we need to establish the best set of treatment options for their health.

Contact my office to learn more about what options you can offer your patients to improve their sleep patterns and health.