Generate Marketing

When it comes to “putting your practice out there,” you don’t need a marketing guru to tell you what to do. By definition, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” However, traditional marketing should not be your focus. With today’s marketing continually advancing, we want to look deeper than the simple advertising rouse that many companies still attempt. Today, especially with dental offices, we want to utilize marketing in a way that we can further engage with our patients. For your dental office, marketing should include social media management, content marketing and patient outreach.

Social Media Management

For starters, let’s take a brief look at social media management. We have previously mentioned the importance of a presence on social media channels, including Facebook, Twitter and Google+. In terms of marketing, social media is the way of the future. Through these different channels, your dental office can reach patients on a whole new level. From simple office updates to practice specials, you can utilize social media tools for all of your marketing needs.

Want to announce the availability of dental sleep medicine in your office? Spread the word on Facebook, Twitter, Google+ and your active blog. Want to let your patients know there is a new member to your staff? Share it on social media! Have important, educational information? Your social network is the key to sharing all of this information and is your greatest asset in your marketing plan.

Content Marketing

By now you might have heard that “Content is King,” but what does that mean? As our society continues to shift toward the Internet, so does your marketing plan. And, a large part of that plan should be content. What does this mean? This means your website, social media channels, educational blog, press releases and other sources for generating online content.

The biggest source for your content marketing can be found right on your website. From the pages to the blog, your office can utilize content marketing to its fullest here. The content you should include on your website should be:

  • Information about your office
  • Educational pages
  • Services offered
  • Contact
  • Interactive blog
  • Doctor and staff bios

 
When generating your content, it is important to provide unique, quality content rather than focusing on quantity. And, most of all do not include duplicate content on your site or blog—Google can tell. With quality content on your website and blog, your practice can become easily searchable for patients.

Patient Outreach

The patient outreach portion of your marketing plan can include a variety of ideas and practices. Try to include a Newsletter, in-office information, an email list, etc. Whatever you can do to further reach your patients is beneficial. A newsletter allows you to share information about your practice or educational information by sending it right to your patients’ email. This creates a new way for you to share the most important information with them without having to rely on social media or content on your website. By offering an email list for your patients to join, you can send the information you want them to see right away directly to them.

Establish your practice with a marketing plan that can successfully reach your patients. If you have any questions on marketing or other ways you can reach your patients, contact Dr. Mayoor Patel for more information.

Helping You Blog –Introducing Blog Ideas

Creating a blog for your practice can help to improve your lead generation ability because not only is it great for search engine optimization (SEO), but it will help to build trust with your patients. Every blog that you publish becomes its own webpage, which continues to help you build your online presence and grow your Internet footprint. While you may be aware of the impact a blog can be for your marketing, you need to figure out some topics to blog about, which can be the biggest roadblock for starting a blog.

Try educational and Patient-Centered Content

When creating your blog, try to stick to educational and patient-centered content. Once you create a following from this content, you can begin to throw in blogs about your practice. In order for your blog to generate results for your dental practice, it is important to have content that will attract the interest of your current patients and prospective patients. To do this you will need to provide patients with information they are looking for.

If you are trying to self-promote yourself, they won’t be as valuable to you or your practice from a marketing standpoint. Prospective patients are more interested in reading educational material, rather than advertisements. Show that you run a quality practice by helping patients with their questions about dental care –the more quality, educational blogs the better.

Blog Topic Brainstorming

As we stated above, it is important to write educational and patient-centered content for your blog. Depending on your office’s specialties, you can begin brainstorming. For example, a general dentistry practice might utilize these three blog topics:

  • 3 Warning Signs of Impacted Wisdom Teeth
  • The Ultimate Toothpaste Guide
  • TMJ Problems and How You Can Prevent Them

 
These topics can also continue to expand into other blog topics –the ideas are limitless! If you have questions about blogging, contact Dr. Mayoor Patel for more information. As an expert in dental sleep medicine, Dr. Patel strives to improve his patients’ and other dentists’ understanding of important dental health care topics through his blogging, which can be attributed to a freelance writer, which is a helpful alternative for dentists who do not have time to actively blog.

Do you currently have a practice blog? If so, what types of blogs are you posting? Share your responses with us!

Blogging and Your Practice

We have mentioned before that blogging can play an essential role in your online presence for your practice. Let’s take a closer look at why blogging is so important and what you can do to create blogs for your website. From idea generation to content creation, it is important to be prepared.

Why Blogging?

It’s simple. The goal of improving your web presence is to reach your patients and create yourself as a trustworthy source for important information. A large aspect of your web presence relies on the availability of a blog on your website. With the availability of a blog, you can actively share information, whether it is educational information or about your office. You can utilize your blog in any way you wish would be best for your patients, but remember to know your audience.

By blogging, you can keep an up-to-date dental website that will keep your patients coming back for more information. To further reach your patients, you can link your blog to your social media channels for a well-rounded web presence. Many people simply state that they don’t have enough time to blog, but there is always a way around that.

You are busy seeing patients and may not have time to actively blog, but that shouldn’t stop you. Delegate this task to one of your staff members, or you can hire an outside writer to actively write for you. By hiring a writer, he or she can brainstorm topic ideas, successfully implement those ideas, post to your blog and share on your social media channels. Try to blog twice a week for greater results.

What Do I Blog?

This is all up to you and your office. An easy solution is to think of frequently asked questions and go from there. By answering these questions in detail through a blog post, you continue to help your patients understand their health care and conditions. When thinking about blog topics, try to think of what your patients might ask you at their appointments. Here are some ideas to help you begin your blog:

  • What is dental sleep medicine?
  • What services does your practice offer?
  • What is sleep apnea?
  • If I snore, does that mean I have sleep apnea?
  • What treatments are available?

 
The list is endless! Take note of questions your patients ask, and even your office staff. Remember, your blog should be available to help keep your patients “in the know” with important information — answer all questions.

For more information on blogging and your practice, contact Dr. Mayoor Patel for more information. Blogging not only helps improve your web presence, but it can also keep your patients coming back to your office for your “expert” advice.

Web Presence! Web Presence! Web Presence!

You might have heard it before –web presence is everything. Well, is it? Yes, web presence is vital to your practice. Whether you are in a general dentistry or dental sleep medicine practice, improving your web presence should be at the top of your “To Do” list.

Creating a website, social media pages and marketing are not just for retailers and businesses to sell goods. Increased web presence is for every business –even medical practices. To help you improve your practice and gain new patients, it is important to take a second look at your web presence plan. Let’s take a look at three ways you can improve the web presence for your dental practice.

Introduce Blogging

Blogging isn’t just for gossip columnists and sports enthusiasts. It is a way to provide educational information for your patients while maintaining yourself as a trustworthy and reliable source for valuable information in your particular specialty. You can incorporate your blog on your practice’s website or as a separate website.

However, including it on your website allows you to create another page of unique content to further improve your web presence. When blogging, incorporate information about your office, services offered and even answer questions your patients may commonly answer. Through this you can help your patients better understand their oral health and dental sleep medicine information that will help them to remain healthy.

Interact Through Social Media

Facebook, Twitter, Google+ and other social media channels are not just for casual interaction with your friends –they provide an optimal opportunity for you to interact with your patients on a whole new level. Whether you choose to utilize Facebook, Twitter, Google+ or other social media channel, it is important to maintain an up-to-date social network so that your patients can remain “in the know.” From office happenings to educational information, you can provide your patients with an array of information through your social media channels.

Include Content Creation

As a more generic field of web presence, it is important do a double take when it comes to the content you include on your website or even in your press releases. Every page of your website is indexed by Google and is searchable by your patients and future patients. By maintaining an up-to-date website with unique content, you are inviting your current and new patients to your website to learn more about your office and services offered. Make sure your content is unique and beneficial for your patients –that even includes your educational blog.

Contact Dr. Mayoor Patel to learn more about what you can do to improve your practice’s marketing efforts. With improved marketing, you can significantly increase your web presence.