New year, new web presence: Why blogging is important

With every new year comes new resolutions to make and keep. For 2019, I have something different for you to consider adding to the top of your list of resolutions: blogging. It doesn’t seem like something you should be worried about. However, blogging is important. As a dentist, blogging is a great resource to reach your patients. When patients see that you care, they care too. Start blogging today to share important health information. Here is why blogging is important and can help improve your practice’s patient panel.

It improves your web presence

A main reason why blogging is important is it contributes to your improved online presence. Updating your blog regularly helps your potential and established patients find you. It is also just as important for them to relate to you.

Blogging increases the chances your business will be found. But how does that happen? It happens because each new blog post you and your team writes creates a new indexable page. Not to mention, well-written and informative blog posts attract inbound links, giving your website a higher rank on search engines – this is where SEO improves.

It increases your credibility

Not only will you gain better visibility, but you can also gain increased credibility. If you consistently write content that is creative, helpful and relevant to your readers, you will start to be known as a “thought leader.” In other words, you will be someone who is viewed as an authority in their field, which helps you to earn trust as you work to convert blog readers into patients.

The availability of a blog helps you to create a trustworthy reputation with your patients. The more you update your blog and include important dental information, the more your patients will begin to trust you and go to you for all of their dental information needs. Active blogging helps you to establish yourself and your practice as an expert in your field – whether it is general dentistry, dental sleep medicine, or other topics of interest.

Prospective and established patients want to feel connected to you as their provider and to your entire practice. The more connected they feel, the more inclined they are to seek your advice. By blogging, you continue to serve your patients’ dental care needs outside of the office – your care doesn’t stop when the patient leaves your office.