Generate Marketing

When it comes to “putting your practice out there,” you don’t need a marketing guru to tell you what to do. By definition, marketing is “the action or business of promoting and selling products or services, including market research and advertising.” However, traditional marketing should not be your focus. With today’s marketing continually advancing, we want to look deeper than the simple advertising rouse that many companies still attempt. Today, especially with dental offices, we want to utilize marketing in a way that we can further engage with our patients. For your dental office, marketing should include social media management, content marketing and patient outreach.

Social Media Management

For starters, let’s take a brief look at social media management. We have previously mentioned the importance of a presence on social media channels, including Facebook, Twitter and Google+. In terms of marketing, social media is the way of the future. Through these different channels, your dental office can reach patients on a whole new level. From simple office updates to practice specials, you can utilize social media tools for all of your marketing needs.

Want to announce the availability of dental sleep medicine in your office? Spread the word on Facebook, Twitter, Google+ and your active blog. Want to let your patients know there is a new member to your staff? Share it on social media! Have important, educational information? Your social network is the key to sharing all of this information and is your greatest asset in your marketing plan.

Content Marketing

By now you might have heard that “Content is King,” but what does that mean? As our society continues to shift toward the Internet, so does your marketing plan. And, a large part of that plan should be content. What does this mean? This means your website, social media channels, educational blog, press releases and other sources for generating online content.

The biggest source for your content marketing can be found right on your website. From the pages to the blog, your office can utilize content marketing to its fullest here. The content you should include on your website should be:

  • Information about your office
  • Educational pages
  • Services offered
  • Contact
  • Interactive blog
  • Doctor and staff bios

When generating your content, it is important to provide unique, quality content rather than focusing on quantity. And, most of all do not include duplicate content on your site or blog—Google can tell. With quality content on your website and blog, your practice can become easily searchable for patients.

Patient Outreach

The patient outreach portion of your marketing plan can include a variety of ideas and practices. Try to include a Newsletter, in-office information, an email list, etc. Whatever you can do to further reach your patients is beneficial. A newsletter allows you to share information about your practice or educational information by sending it right to your patients’ email. This creates a new way for you to share the most important information with them without having to rely on social media or content on your website. By offering an email list for your patients to join, you can send the information you want them to see right away directly to them.

Establish your practice with a marketing plan that can successfully reach your patients. If you have any questions on marketing or other ways you can reach your patients, contact Dr. Mayoor Patel for more information.

Helping You Blog –Introducing Blog Ideas

Creating a blog for your practice can help to improve your lead generation ability because not only is it great for search engine optimization (SEO), but it will help to build trust with your patients. Every blog that you publish becomes its own webpage, which continues to help you build your online presence and grow your Internet footprint. While you may be aware of the impact a blog can be for your marketing, you need to figure out some topics to blog about, which can be the biggest roadblock for starting a blog.

Try educational and Patient-Centered Content

When creating your blog, try to stick to educational and patient-centered content. Once you create a following from this content, you can begin to throw in blogs about your practice. In order for your blog to generate results for your dental practice, it is important to have content that will attract the interest of your current patients and prospective patients. To do this you will need to provide patients with information they are looking for.

If you are trying to self-promote yourself, they won’t be as valuable to you or your practice from a marketing standpoint. Prospective patients are more interested in reading educational material, rather than advertisements. Show that you run a quality practice by helping patients with their questions about dental care –the more quality, educational blogs the better.

Blog Topic Brainstorming

As we stated above, it is important to write educational and patient-centered content for your blog. Depending on your office’s specialties, you can begin brainstorming. For example, a general dentistry practice might utilize these three blog topics:

  • 3 Warning Signs of Impacted Wisdom Teeth
  • The Ultimate Toothpaste Guide
  • TMJ Problems and How You Can Prevent Them

These topics can also continue to expand into other blog topics –the ideas are limitless! If you have questions about blogging, contact Dr. Mayoor Patel for more information. As an expert in dental sleep medicine, Dr. Patel strives to improve his patients’ and other dentists’ understanding of important dental health care topics through his blogging, which can be attributed to a freelance writer, which is a helpful alternative for dentists who do not have time to actively blog.

Do you currently have a practice blog? If so, what types of blogs are you posting? Share your responses with us!